Progressive Grocer - June 2018 - 73

Talking with...
Chad Boeckman, MBA
Director, Marketing and National Accounts
WENDA INGREDIENTS

PROGRESSIVE GROCER: How are consumers driving interest in
alternatives to sodium nitrite, and what are some misperceptions
about various forms of sodium nitrite?
CHAD BOECKMAN: There are some misperceptions about standard cured meats and "designer"
meats cured with celery juice powder, which has been touted as a natural replacement for sodium nitrite
and sodium erythorbate. Celery juice power, while a natural form of sodium nitrite, is still recognized by
the colon as sodium nitrite, and products labeled as "uncured" still have high (if not higher) amounts of
residual nitrites as standard cured products.
Why does it matter? There are hundreds of research studies showing a correlation between processed meats and colon cancer, linked to the high concentrates of nitrites that can cause the formation
of potentially carcinogenic chemicals that, when paired with high temperature cooking methods, can
produce other cancer causing chemicals such as nitrosamines, etc. That research, coupled with an
increasingly knowledgeable and demanding consumer base, has led to greater interest in eliminating
concentrated nitrites in processed meats once and for all.

PG: What is a solution to avoid the use of sodium nitrite in processed meats,
and to appeal to consumers seeking such solution?
CB: We believe people should have their meat and their health, too, with natural ingredients that also
preserve the fresh sensory properties of meat. Prosur provides all-natural, clean-label ingredients that
perform those functions and also improve yield and texture. Processors can use Prosur T-10 ingredients
to make true uncured labeled meats that are not preserved through the effects of high nitrites and
chemicals, but instead from polyphenol and flavonoid antioxidants derived from Mediterranean fruits,
spice and vegetable extracts.

PG: How is this solution in line with current and future marketplace for
processed meats?
CB: Truth in labeling is more important than ever to consumers, who are continually seeking clear,
honest and transparent ingredients. An overwhelming majority -- 94% -- of consumers say that it is
important to buy from transparent brands and manufacturers, while 80% of people who say that they
avoid ingredients and chemicals believe these ingredients are harmful to themselves and their families.

Wenda Ingredients, with U.S. headquarters in Naperville, Ill, offers a full suite of all-natural, clean-label ingredients that meets the needs of both today's food processors and consumers. Thanks to a partnership with Prosur
(a Spanish company), they have an ingredient that eliminates the use of sodium nitrite, sodium erythorbate, and
lactate/diacetate in cured meats. The Prosur T-10 product line is dubbed as the only "honest-labeling" way to
eliminate sodium nitrite and it's natural source, celery juice powder (a.k.a, nitrite replacing nitrite).
For more information, including customer testimonials, visit www.ProsurT10.com or
www.wendaingredients.com; call 844-99-WENDA, or email sales@wendaingedients.com

SPONSORED CONTENT


http://www.ProsurT10.com http://www.wendaingredients.com

Table of Contents for the Digital Edition of Progressive Grocer - June 2018

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