Progressive Grocer - June 2018 - 80

COVER FEATURE

2018 Top Women in Grocery
Meghan Pennell
Senior Director,
Customer
Development,
Coca-Cola
Co. Bottling
Consolidated

Pennell was pivotal in
launching Lidl within Coca-Cola Co. Bottling Consolidated,
via internally aligned demand
planning, operations and several department VPs, to bring
the emerging chain to market
and develop a price plan with
Coca-Cola North America.
Under her team's guidance,
Aldi exceeded budgeted revenue by 28 percent and volume
by 27 percent.
She also helped Walmart
implement its first-ever commercial plan; the implementation
included advising manageable
operations parameters, targeting
and coaching effective in-store
tactics to tackle each strategic
point of interest, and developing
classroom sessions.

Emma Bryan
Senior Director,
Daymon

Bryan's leadership led to an
increased supplier
representation in the past year,
while she significantly minimized representation losses
through team training and new
processes for overall consistent
performance.
She led an on-site team of
36 associates and worked
with more than 200 supplier
partners; during the time she
has served as a key liaison for
Daymon corporate support
to retailers and suppliers, the
account has never missed its
budget, even exceeding budget for the past three years.
Bryan was a founding member of the Daymon Women's
Network.

80

progressivegrocer.com

Tonya Price

Customer
Development
Director II-Publix
Super Markets,
Coca-Cola
Co. Bottling
Consolidated

Price collaborated with Publix
Super Markets and Carowinds
to create the first regional promotion in the Carolinas; initiatives such as these led to 11.5
percent growth in volume for
her territory, with double-digit
growth expected in 2018.
In the new Charlotte division, she helped strategize
Publix's launch into Virginia
and open eight stores in the
Richmond market.
She serves as the subject-matter expert with Publix headquarters in Lakeland, Fla., to develop
and implement a unique retail
plan specific to the Charlotte
division to help keep the chain
competitive and relevant.

Lisa St. Germain
Senior Manager,
Daymon

Using her ability
to assess the retail
landscape, St.
Germain delivered more than
60 customized projects for field
teams, all of which were well received and led to new business.
She also developed a
perspective and a solution on
category prioritization for center
store alignment by connecting
data and category trends to
help others understand where
consumers are going and how to
capitalize on product development opportunities.
A leader on the category solutions team who's been promoted
twice in three years, St. Germain's influence extends across
all private-brand customers in the
dairy and frozen departments.

Stephanie Clark
Director of Client
Operations,
Crossmark

Clark assumed
leadership of three
teams and implemented process
changes on third-party teams to
reduce process invoicing from 29
days to seven days.
She worked to implement
an inactive-user billable "seat"
cleanup to reduce monthly fees,
and created a process to actively
manage seat count to ensure
real-time invoicing, which led to
a cost savings of $43,000 in the
fourth quarter.
Clark also reduced costs and
increased revenue incentives
on fulfillment through the
implementation of a new batch
process, working with IT and
the fulfillment vendor to create
a system that works for all client
teams; fulfillment costs were
reduced by 69 percent.

Hannah Zipp

Director of Client
Services, Daymon

Zipp helped
launch a digital
services pilot for
a key client last year and maintained an active role in helping
transform traditional broker
service offerings to include a
new wave of content, digital
and microsite management
where ecommerce meets brick
and mortar.
She led multiple webinars to
educate on new product launches to help grow private-brand
shares, which resulted in a nearly
full share point of growth.
Zipp expanded the reach of
Daymon's national coverage
initiative through expansion discussions with manufacturers that
extended into major grocers and
strategic channel accounts.

RISING STARS

Shari Wagner

Business Account
Manager, Kroger
Team, Crossmark

Wagner exceeded budgeted
revenue growth on average of
13 percent across all clients
through an active collaboration
with clients and customers that
delivered sales and profit growth.
She was responsible for more
than $15 million dollars in annual
sales to all Kroger divisions
across eight categories, maintaining close relationships with
category managers, buyers and
management, as well as working
with five manufacturers' sales
and marketing departments.
She was recognized by Crossmark for always giving her best,
no matter the size of the client, to
help a business grow; outside of
work, she volunteers annually to
help raise funds for the Freestore
Foodbank, in Cincinnati.

Kristen Baird

Senior Director,
Analytics and
Insights, Daymon/
Interactions
Marketing

When a client
representing club/warehouse
retail believed that there was
no way to use the manual
process of data collection
to analyze how effective the
sampling program was for
category growth, Baird collaborated with internal teams to
find a way to digitally represent in-store sales.
Additionally, she was able to
quantify the value of the program
while working with client contacts
to help them understand how to
use sales performance data to
drive smarter decisions.
Baird provides mentorship to
three field team members, discussing opportunities with each
of them several times a week.


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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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