Progressive Grocer - June 2018 - 82

RISING STARS

Misty Fontanini

Business
Manager, Daymon/
Interactions
Marketing

Congratulations

Heather!
Campbell Soup Company
congratulates our own
Heather McIntyre Froud
and all of the 2018 Top Women
in Grocery winners.

Fontanini
listened to partners to create
demo events that delivered real
connections through numerous
multivendor, recipe, health
market and meal solution programs; the result was an expansion of a retailer's program
to twice its original size.
Last fall, Her demo account
expanded into another 50 stores
in new markets; the program is
currently running 120 percent
to budget as well as above last
year's average.
Fontanini also is delivering
at 119 percent to budget
for the first quarter on an
adult-beverage program.

Annette Taylor

cI
rM
the
Hea

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al
Wa
lma
rt

Director, Category
Management,
Dean Foods Co.

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yr
Gl
,
eF
t
en
roud
* Vice Presid

Thank you Heather for bringing
Campbell's core values to life by
"Owning it Like a Founder."

©2018 CSC Brands LP

Taylor developed
space mapping
for Publix Super
Markets to optimize assortment
for milk and creamers, growing
DairyPure and TruMoo distribution by 22 percent.
She optimized assortment
for Mayfield Ice Cream and
highlighted display execution
opportunity in Publix locations,
resulting in full store distribution
and dollar sales growth of more
than 51 percent.
Taylor also secured distribution for eight key grocery
accounts and divisions off
cycle for the national launch of
DairyPure Mix-ins by illustrating the growth in single-serve
and conversion opportunity
among Millennials in the cottage cheese segment.

Melinda Wing
Senior Manager,
Operations,
Daymon/
Interactions
Marketing

Wing led her
retail operations team, a $6.8
million division responsible for
executing nearly 40,000 interactive consumer events, to a 95
percent execution rate in 2017,
a 14 percent increase from the
previous year.
She played a key role in the
planning and successful launch
of a Midwest retail program that
expanded late last year, and a
brand-new, multiplatform demo
program in early 2018.
The key to Wing's success
is her "personal touch" mindset, which ensures that each
person feels like an important
part of the team.

Crystal
LaCourse

Transportation
Operations Manager,
Delhaize America
Distribution LLC

LaCourse took
the lead on developing new
delivery schedules to help local
brands balance labor, which also
eliminated driver miles and has a
potential savings of $1 million.
Even in a challenging weather
year, she still outperformed
expectations with her flexibility in
implementing an ever-changing
plan flawlessly; she personally worked countless hours
to ensure that the local brand
received the high level of service
expected.
By setting clear expectations,
LaCourse become a model
leader and improved the culture
of the transportation department,
as evidenced by increased associate engagement survey scores.



Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
Progressive Grocer - June 2018 - Cover1
Progressive Grocer - June 2018 - Cover2
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Progressive Grocer - June 2018 - Contents
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