Progressive Grocer - June 2018 - 86

COVER FEATURE

2018 Top Women in Grocery
Summer
Monnett

Category Manager,
Giant/Martin's

Recognizing
the need for
assortment optimization and
additional space for growing
segments in the soup category, Monnett implemented a
new planogram flow; through
key vendor collaboration and
the creation of store-specific
planograms, she helped spur
strong base unit and dollar
growth for the entire category.
She took on additional categories and helped increase sales
and volume for the total edible
grocery portfolio.
Monnett also worked with
other departments to drive customer engagement and category
growth through the creation of
meal solution programs; this
helped tie the center store into
the perimeter.

Kim Totaro

Finance Director,
Giant/Martin's

Totaro developed and trained
a new team with
the aim of streamlining, simplifying and improving processes
in regard to margin management; she was able to gain
better visibility and accuracy of
fresh margin results, as well as
improved reaction times.
She led profit-and-loss basic
training for more than 300
associates and in-depth margin training for 65 associates
across the organization in just
10 weeks.
Totaro spends a lot of time
volunteering in her community: She was recognized as a
Woman Who Rocks in 2017,
in support of International
Women's Day.

86

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Kimberly O'Hara
Deli/Bakery Field
Merchandising
Specialist,
Giant/Martin's

While still a store
manager, O'Hara became an
interim deli/bakery specialist, in
which role she helped strengthen
the departments by focusing on
training and customer engagement; she earned her position
permanently last January.
She improved her district's
shrink opportunity dollars in
focus stores by 35 percent in deli
and 52 percent in bakery, saving
the company about $34,000.
O'Hara implemented regular
mystery shops with Boar's Head
partners and teamed up with
a neighboring district to drive
"slice, show and offer" initiatives;
as a result of her efforts, one of
her stores received a regional
customer service award.

Jan Caruthers

Training Supervisor,
Hy-Vee Inc.

Caruthers has
been a key player
in Hy-Vee's continued expansion into the Twin
Cities market, leading the training
and onboarding of more than
500 employees in advance of a
new store opening.
She was named to the HyVee Hall of Fame in December
2017 as the winner of the
Community Involvement Staff
Member award.
Caruthers' community service
efforts are part of her daily life,
most notably through her work to
help create Count the Kicks, an
initiative that encourages pregnant women to track their babies'
movements during the third
trimester; the educational effort
has gained national attention.

Jennifer Scott

Category Manager,
Giant/Martin's

Scott achieved
bottom-line
performance as
a category manager with less
than two years of experience in
merchandising; she implemented
a winning strategy during the key
selling seasons on the baking
desk, which resulted in the category's overdelivering on sales
and profits for 2017.
She contributed to an initial
concept redesign for the baking
category, and helped to bring the
packaging concept to reality.
Apart from her work at Giant/
Martin's, Scott is a director for
her local school district and volunteers in many programs in her
community, including the Central
Pennsylvania Food Bank's Raider
Packs initiative, which ensures
that students don't go hungry
outside of school.

Mary Beth Hart
Director, State
Government
Relations,
Hy-Vee Inc.

Hart's efforts in
sharing information
and building relationships helped
move along crucial legislation in
Minnesota and Missouri that was
favorable to Hy-Vee's customers
and employees; the respective
laws passed through the states'
legislatures and were signed by
their governors.
She revamped all government
relations communications, including the government relations
newsletter, and engaged successfully with legislators across
her four-state territory.
Hart's previous work with political action committees provided
insight into how Hy-Vee's political
action committee can function
more effectively while improving
enrollment and communication.

RISING STARS

Dana Sherwood
Design Manager,
Giant/Martin's

Responsible
for creating the
marketing "look"
for the new Giant/Martin's brand,
Sherwood represents the creative voice ofr the division.
As the company relaunched
its Nature's Promise brand, she
directed a marketing initiative to
create a campaign that would
support the lifecycle of consumers' shopping experiences;
her work helped the company
exceed its $1 billion sales goal.
With a cross-functional
team, Sherwood played a key
role in creating a period marketing calendar that has enabled the
company to align key dates and
processes for the entire business; beyond work, she offers an
hour of free yoga in a local park
in exchange for 30 minutes of
trash pickup.

Melissa Vogel

Assistant VP,
Marketing Projects,
Hy-Vee Inc.

A key leader in
launching online
marketing project
tracking, Vogel helped integrate
the platform into all marketing
team members' work for project
progress and goal success rates.
She worked with the entire
district leadership team on the
openings of two new stores in
the Twin Cities area, and she
was a leader in Hy-Vee's new
marketing strategy designed
for the media habits of today's
customer.
Aiding the evolution of
the grocer's approach to
advertising, Vogel and her team
created the new Hy-Vee "Mega
Ad" distributed each month, as
well as other mailings customized
for different customer segments
and markets.


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