Progressive Grocer - June 2018 - 98

COVER FEATURE

2018 Top Women in Grocery
Haritha Reddy
Senior Director,
Business
Intelligence,
The Kroger Co./
VitaCost

Reddy is the
architect and leader of VitaCost's
business intelligence systems.
In 2017, she led her team to
write a full replacement for the
company's parcel spend management vendor, ultimately saving VitaCost $450,000 annually
and increasing shipping credits
from carriers; the team worked
closely with the Email Marketing
Group to win the 2018 Marketing
Innovation Award from service
provider Selligent at a recent user
conference.
Based on her outstanding
achievements, Reddy was asked
to lead the technical design
and implementation of a similar
business intelligence system for
the Kroger digital team.

Cynthia
Carbonaro

Team Leader,
Market Asset
Protection, Meijer

Carbonaro supports a culture of
safety and "200 percent accountability" in the North Chicago market, working with market directors
and store directors on programs
devoted to personal safety, asset
security, regulatory compliance
and shrink prevention.
She was given a stretch
assignment in addition to her
customary role, leading three
out of four markets to achieve
their safety and shrink goals, and
received the 2017 Market Asset
Protection Manager Award.
Carbonaro has given time to
many organizations, including
National Night Out, Just One
Inc., Shop with a Cop and local
rescue-dog programs.

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progressivegrocer.com

Camille Balfanz
Brand Manager,
Litehouse Inc.

Balfanz manages core dressing, Litehouse's
largest retail line; helps execute
all company national promotions; and oversees the brand's
business in Mexico.
Since she came on board
at the company, she has
launched six new products
and spearheaded a complete
package redesign; she also
brought Litehouse, NatureSweet
tomatoes and Fresh Express
salads together for a unique and
successful brand partnership
that led to a 36 percent increase
in units sold during the promotional period.
Balfanz is treasurer of the
board at Panhandle Animal
Shelter and a "class president" of
Leadership Sandpoint.

Emily Henao

Director, Marketing
Strategy, Campaign
Planning and
Development,
Meijer

Overall, Henao
guided Meijer through a notable
process of transforming project
management, directing marketing strategy and brand development across the business. 
Among her many other accomplishments in 2017, she developed various campaigns and
programs for more than $100
million in paid media, exceeded
fiscal-year revenue goals and
led Meijer Marketing to win an
impressive 30 ADDY Awards.
Mentoring is a priority for Henao, who cites her father as her
earliest and most enduring mentoring relationship; she shares
her time and talent with Meijer's
Sustainability Council and the
Women at Meijer resource group.

Diane Moravits
Director of Sales,
San Antonio
Division, Maher
Marketing

Moravits is
responsible for all meat, seafood
and frozen sales in Texas for
her client, H-E-B, by sourcing,
securing and maintaining lines
of product; she's the only female
sales representative calling on
H-E-B's meat department.
In a challenging retail climate,
she grew the business by 27
percent and helped Maher Marketing win a Broker of the Year
award, based in part on securing
new items with Bob Evans; she
also implemented several new
items to support H-E-B's Meal
Simple program.
Outside of work, she helps with
the San Antonio Rodeo Livestock
Association.

Karen
Langeland

Divisional
Merchandise
Manager, Soft
Home, Meijer

Langeland drives
the strategic direction of soft
home (home textiles, seasonal
and crafts) for Meijer, covering
pricing, assortment, brands,
marketing, store presentation
and product development.
She fueled a 36 percent
increase in sales of cold-weather bedding, turning it from an
area of flat sales to an in-store
destination; following an internal
company culture assessment,
Langeland created a new road
map for measuring her team's
direction and results.
She volunteers with a local
organization that fights childhood hunger, and takes to
heart her role as a mentor to
team members.

RISING STARS

Robin Afrik

Diversity and
Inclusion Manager,
Meijer

Afrik leads
Meijer's efforts to
promote diversity and inclusion:
She directs the company's
Diversity and Inclusion Council to
increase demographic diversity,
and created the framework for
team member resource groups.
In 2017, the organization was
recognized as one of the best
places to work for disability inclusion; Michigan Gov. Rick Snyder
highlighted Meijer's sustainable
best practices in valuing team
members with disabilities.
Afrik works with several
organizations that improve
local communities and enhance
dialogues, including the Women
at Meijer team member resource
group and the Holland/Zeeland
Community Foundations.

Melody
Langeland

Senior Director,
Application
Managed Services,
Meijer

Langeland is
responsible for all software,
applications and systems in
Meijer's operations.
Last year, she undertook the
largest transition in IT operations
that Meijer has undergone in
the past four decades, saving
millions of dollars and helping
simplify and standardize the
company's software environment; she additionally directed
the digital coupon program,
which now includes 2 million
members.
Also in 2017, she merged the
group she founded, Women in
IT, with Meijer's Women in Retail
and Women in Supply Chain
groups to create a new resource
group, Women at Meijer.


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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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