Progressive Grocer - June 2018 - DF1

Winning ways

HOW MILK CAN OPEN UP FRESH ONLINE SALES

T

he window of opportunity for online grocery is wide
open right now-but it won't be for long.

Today, slightly more than one-third of U.S. households
shop for groceries online, spending $13 to $28 billion annually for a 2 to 4 percent share of the total grocery market.1
However, industry projections suggest those numbers will
skyrocket within the next five years: Online grocery sales
will become a $100 billion market with a 20 percent share
of grocery and 70 percent of households shopping digitally-close to maximum projected household penetration.2
That leaves just a few short years for retailers to scale up
their online grocery operations, as new and nontraditional
competitors continue to enter the market and the first
mover advantage evaporates. Most grocery retailers, however, say they don't feel prepared for the new ecommerce
market. Only 7 percent believe their organizations have the
skill set to succeed in digital, and less than in 1 in 4 have
established a digital investment and budgeting roadmap.3

Ramping up online market share
To grow online market share, it's important, of course, to
offer digital grocery shopping in the first place: Among
SPONSORED CONTENT

Grocery retailers that:

22%

22%
7%

Have established
a digital
investment
and budgeting
roadmap

Have integrated their digital
marketing and
merchandising
assets

Believe their
organizations
have the skill set
to succeed in
digital

Source: FMI survey, retailers and manufacturers, November 2017

DEAN FOODS

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Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
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