Progressive Grocer - June 2018 - DF4

3. Recommend milk as an add-on.
Grocery shoppers may be going elsewhere to purchase
milk in-between online grocery shopping orders. Keep
milk products in their online carts by making milk a
recommended add-on to almost every basket.

4. Encourage engagement with pickers.
Offer shoppers the opportunity to engage with pickers
as they collect groceries by providing features that
consumers say they want:
real time communication with pickers, such as allowing
shoppers to verify milk expiration dates-51 percent

Online content features that shoppers
say they want:
56%
Presenting frequently bought items

56%
Presenting favorites

50%
Presenting alternatives

picker suggestions on substitutions for out-of-stock
items-56 percent
picker suggestions based on offers-52 percent

14

26%
Suggestions to complete a meal

5. Improve the pickup experience.
Boost consumer confidence in the pickup process by
meeting shoppers' requests for an "on my way" text
to ensure order readiness on arrival (70 percent) and
review of order during pickup (52 percent).15

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Source: "The 2018 Grocery eCommerce Forecast," Unata, November 2017; "Food Shopping in America," The Hartman Group, 2017

"The Digitally Engaged Food Shopper: Developing Your Omnichannel Collaboration Model," Nielsen/Food Marketing Institute, 2018; Statista, 2018
"The Digitally Engaged Food Shopper: Developing Your Omnichannel Collaboration Model," Nielsen/Food Marketing Institute, 2018; Statista, 2018
FMI survey, retailers and manufacturers, November 2017
"The 2018 Grocery eCommerce Forecast," Unata, November 2017
"Food Shopping in America," The Hartman Group, 2017
Mintel, 2016
"The 2018 Grocery eCommerce Forecast," Unata, November 2017
"The 2018 Grocery eCommerce Forecast," Unata, November 2017; "Food Shopping in America," The Hartman Group, 2017
"Food Shopping in America," The Hartman Group, 2017
, 2017
Morning Consult poll, 2017
Door to Door Organics
Morning Consult poll, 2017
"The 2018 Grocery eCommerce Forecast," Unata, November 2017
"The 2018 Grocery eCommerce Forecast," Unata, November 2017

Content of this article provided by Dean
Foods Company. Dean Foods is a leading food and beverage company and the
largest processor and direct-to-store
distributor of fresh fluid milk and other dairy and dairy
case products in the United States. Headquartered in
Dallas, Texas, the Dean Foods portfolio includes DairyPure®, TruMoo®, and well-known regional dairy brands.
Dean Foods also makes and distributes ice cream,
cultured products, juices, teas and bottled water.

4

37%
Personalized apps/pages

DEAN FOODS

Contact:
Dean Foods
2711 North Haskell Ave., Suite 3400
Dallas, TX 75204
(214) 303-3400
www.deanfoods.com
SPONSORED CONTENT


http://www.deanfoods.com

Table of Contents for the Digital Edition of Progressive Grocer - June 2018

Contents
Progressive Grocer - June 2018 - Cover1
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