Progressive Grocer - August 2018 - 54
GROCERS SHOULD MAKE THE MOST
OF FALL'S SE ASONAL ITEMS.
By D. Gail Fleenor
ustomers love the colors and traditions of autumn,
but they may not know that many fruits and
vegetables reach their peak in flavor, color and nutrition only at harvest time. Online shopping can't
compete with the touch, smell and sight of pears,
apples, grapes, pumpkins, persimmons, squash,
rutabagas, and more of autumn's abundance.
Also, since fall is a time for festivals, why not
create a produce celebration for customers with
an in-store or sidewalk farmers' market offering
cooking demos or a tasting fair, so customers
will discover fall produce at its peak, and buy?
Favorite Fall Freshness
When there's that telltale nip in the air,
or the calendar says that fall is coming,
many shoppers like to cook a variety
of root vegetables in soups and stews.
Posting recipes near displays of cabbage,
leafy greens, carrots and other cooking
vegetables can increase sales, especially
if there's a list of what's needed for each
dish. Recipes for grilling options are also
appreciated by shoppers. Some customers prepare traditional fall family recipes,
while others want to try healthy new
dishes using fall produce with autumnal
spices and seasonings like peppercorns,
mustard seeds and ginger. Fall produce
can also perk up smoothies with the addition of pears, figs, sweet potatoes, and
even cauliflower or beets.
The popularity of specific fall vegetables
may vary a little by area, but pumpkins,
sweet potatoes and apples are always at
the top of the list. Winter squash is also in
demand at most supermarkets.
Create colorful, seasonally
appropriate displays for fall.
Provide information for customers:
nutritional benefits, recipes
(especially for soups and stews),
dish ingredients, how to cut/
prepare items, and storage
Let customers know when
vegetables and fruits are at their
peak with signs and samples.