Retail Leader - May/June 2018 - 29

DS: Earlier in my career it was easier to race to new things
and not spend time thinking about the implications. As I
have gained experience, I've come to better understand the
importance of being thoughtful and purposeful. I love speed
and having first mover advantage and will always try to take
first mover advantage, but experience has made me wiser
about thinking through the implications of being the first
mover. Have there been failures along the way? Absolutely.
I don't think anyone in business can be really successful
without having failed and looking back at those failures and
learning from them. I'm okay with failing personally and with
teammates failing, with one caveat; let's learn from it, try not
to make the mistake again, pick yourself up and then move
forward again as fast as we can.
RL: What was your perception of EnsembleIQ prior to
joining the company and how has your view changed
since joining as CEO in February?

DS: Prior to joining, my perception was great brands and
great people. It was a common theme I had heard and
knew because I had been a reader and customer of some of
the brands. The good news is the quality of the people has
exceeded my expectations - we truly have an excellent team
- and the brands are as phenomenal as I knew they would be.
The big opportunity we have to grow our brands is by focusing
on innovation, building the innovation DNA into our culture
to help re-invent the brands, grow and
become something unique and different in
the industry. I love our brands and what
we are going to focus on is continuing
to innovate and expand and challenge
ourselves to think about our brands
differently than we have in the past.

DS: We have a lot of innovation occurring in different
buckets around the company that need to be better
integrated and exposed to our clients. I am excited
that we have established an Innovation Practice led by
Tanner Van Dusen who is the right person to harness
the innovation and lead us in the right direction. We are
going to rally around Tanner and EnsembleIQ will build
a much larger culture of innovation.
RL: A year from now, how do you want
EnsembleIQ to be thought of by retailers,
suppliers and solution providers?

DS: I am hopeful and expect that EnsembleIQ will be
seen as the leading provider of business intelligence
and growth enablement solutions in each of our core
verticals of retail, CPG, technology and hospitality. I
want us to be seen as a company that is very receptive
to our customers' needs and one of the companies that
our customers think of calling first when they have a
challenging business issue.
RL: The retail industry is full of challenging issues.
DS: It is and when companies have challenges and
they are calling people, I want to be on that short list of
people they reach out to. RL

RL: Amid all the change going on
in the industry, where do you see a
company like EnsembleIQ adding the
greatest value?

DS: We are going to add the most value by
utilizing the vast amounts of information
and data that are part of our ecosystem.
We are sitting on a literal goldmine of
data that we must better leverage to help
our customers better deliver their message
and activate with their customers on an
almost one-to-one basis. We also have an
opportunity to better understand what is
important to our clients and go out and
acquire data to merge with our existing
behavioral data sets.
RL: You've been involved with some
pretty innovative companies. How
would you assess the current state of
innovation at EnsembleIQ?

David Shanker

MAY/JUNE 2018 Retail Leader.com

29


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Table of Contents for the Digital Edition of Retail Leader - May/June 2018

Contents
Retail Leader - May/June 2018 - Cover1
Retail Leader - May/June 2018 - Cover2
Retail Leader - May/June 2018 - 3
Retail Leader - May/June 2018 - Contents
Retail Leader - May/June 2018 - 5
Retail Leader - May/June 2018 - 6
Retail Leader - May/June 2018 - 7
Retail Leader - May/June 2018 - 8
Retail Leader - May/June 2018 - 9
Retail Leader - May/June 2018 - 10
Retail Leader - May/June 2018 - 11
Retail Leader - May/June 2018 - 12
Retail Leader - May/June 2018 - 13
Retail Leader - May/June 2018 - 14
Retail Leader - May/June 2018 - 15
Retail Leader - May/June 2018 - 16
Retail Leader - May/June 2018 - 17
Retail Leader - May/June 2018 - 18
Retail Leader - May/June 2018 - S1
Retail Leader - May/June 2018 - S2
Retail Leader - May/June 2018 - S3
Retail Leader - May/June 2018 - S4
Retail Leader - May/June 2018 - S5
Retail Leader - May/June 2018 - S6
Retail Leader - May/June 2018 - S7
Retail Leader - May/June 2018 - S8
Retail Leader - May/June 2018 - 19
Retail Leader - May/June 2018 - 20
Retail Leader - May/June 2018 - 21
Retail Leader - May/June 2018 - 22
Retail Leader - May/June 2018 - 23
Retail Leader - May/June 2018 - 24
Retail Leader - May/June 2018 - 25
Retail Leader - May/June 2018 - 26
Retail Leader - May/June 2018 - 27
Retail Leader - May/June 2018 - 28
Retail Leader - May/June 2018 - 29
Retail Leader - May/June 2018 - 30
Retail Leader - May/June 2018 - 31
Retail Leader - May/June 2018 - 32
Retail Leader - May/June 2018 - 33
Retail Leader - May/June 2018 - 34
Retail Leader - May/June 2018 - 35
Retail Leader - May/June 2018 - 36
Retail Leader - May/June 2018 - 37
Retail Leader - May/June 2018 - 38
Retail Leader - May/June 2018 - 39
Retail Leader - May/June 2018 - 40
Retail Leader - May/June 2018 - 41
Retail Leader - May/June 2018 - 42
Retail Leader - May/June 2018 - Cover3
Retail Leader - May/June 2018 - Cover4
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