Retail Leader - May/June 2018 - Cover3

SPONSORED CONTENT

VIAMARI
EXECUTIVE INSIGHTS SUSAN
VICE PRESIDENT OF THOUGHT LEADERSHIP, MARKETING

A glimpse at the minds and
personalities of IRI's thought leaders.
Q. What is most impacting the new product process today?
A. Changing population demographics are really changing the new product development
process. We've been talking about millennials for a while now. Today, these consumers have
jobs and money - they have opinions and passions. And they are really changing the game.
Authenticity is critical with these shoppers. Value - products that meet key needs at reasonable prices - is THE key motivator of brand decisions. And brands that can make true
connections will earn their money and loyalty.
Q. What are key attributes common in this year's New Product Pacesetters?
A. The overriding themes in CPG today are natural, powerful and simple. In food, consumers
want options that are healthy or indulgent, but there is a major blurring between the two as
consumers seek healthier-for-you indulgences. Top products make eating quick and easy, but not
boring! In non-food, products that fuse new - and sometimes unexpected - benefits to better
address high-demand needs and wants, like antiaging, are really resonating with shoppers.

It's that time of the year -
the release of IRI's New Product
PacesettersTM! This year's 22nd
annual analysis of top CPG
launches of the year celebrates
leading products and brands and
dives deep into the trends among
the leaders to reveal insights
into what's driving valuable
demographic groups to choose
new products.
The report explores a significant
shift taking place in the
marketplace today, as millennials
flex their diversity and spending
power to push new product
development trends in new and
exciting directions.
Here we have IRI's Susan
Viamari, vice president
of thought leadership,
marketing, as she shares
insights on trends, some of
the attributes that make new
products skyrocket, the power
of millennials and where
opportunities lie in new product
development.

Q. Millennials continue to impact the CPG market in a significant way. How do they
affect new product success?
A. As we looked at buying patterns around this year's top launches, we saw that 40 percent of
this year's top-selling launches over-index with millennials shoppers, meaning millennials account for a disproportionate share of sales across this year's biggest launches. This still relatively
new group of shoppers is really driving the trend to more targeted innovation. Millennials are the
ME generation! They want brands that help them express themselves. They want to make a difference in the world - and they will buy products that help them do so. They may be financially
insecure today, but they're feeling pretty good about tomorrow - and they want experiences.
Millennials already account for about one-third of CPG spending - by 2022, that will mean
they spend about $240 billion annually on CPG products! Also, in our new annual new products survey, data indicate that millennials are far more likely to consider themselves avid new
product adopters, when compared with older shoppers, because they embrace new products as
opportunities to enjoy new and different experiences.
Q. What are the attributes of your dream new product in food and beverage? And in
non-food?
A. I definitely jump on products that fit the more natural profile. I really try to follow a diet
that is healthy, but also quick and easy because time is precious. And on the non-food side, I
truly believe in brands that follow eco-friendly practices. We have one planet, and we need to
do what we can to keep it healthy!
Q. What book is on your nightstand?
A. All But My Life, by Gerda Weissmann Klein - it is an amazingly powerful story of survival
and gratitude.
Q. What is the last website you visited?
A. I have spent the past three months exploring websites of most of this year's Pacesetter
brands. I always chuckle when I think about how this impacts my cookie patterns!
Chicago-based IRI is a technology-driven big data and analytics company at the forefront of the
consumer buying revolution. IRI delivers the world's largest set of market, consumer purchase and
integrated media data to CPG, retail and OTC healthcare companies around the globe. As a result,
its clientele reaps the benefits - growing their businesses and in turn further growing a giant and
always-evolving industry.



Table of Contents for the Digital Edition of Retail Leader - May/June 2018

Contents
Retail Leader - May/June 2018 - Cover1
Retail Leader - May/June 2018 - Cover2
Retail Leader - May/June 2018 - 3
Retail Leader - May/June 2018 - Contents
Retail Leader - May/June 2018 - 5
Retail Leader - May/June 2018 - 6
Retail Leader - May/June 2018 - 7
Retail Leader - May/June 2018 - 8
Retail Leader - May/June 2018 - 9
Retail Leader - May/June 2018 - 10
Retail Leader - May/June 2018 - 11
Retail Leader - May/June 2018 - 12
Retail Leader - May/June 2018 - 13
Retail Leader - May/June 2018 - 14
Retail Leader - May/June 2018 - 15
Retail Leader - May/June 2018 - 16
Retail Leader - May/June 2018 - 17
Retail Leader - May/June 2018 - 18
Retail Leader - May/June 2018 - S1
Retail Leader - May/June 2018 - S2
Retail Leader - May/June 2018 - S3
Retail Leader - May/June 2018 - S4
Retail Leader - May/June 2018 - S5
Retail Leader - May/June 2018 - S6
Retail Leader - May/June 2018 - S7
Retail Leader - May/June 2018 - S8
Retail Leader - May/June 2018 - 19
Retail Leader - May/June 2018 - 20
Retail Leader - May/June 2018 - 21
Retail Leader - May/June 2018 - 22
Retail Leader - May/June 2018 - 23
Retail Leader - May/June 2018 - 24
Retail Leader - May/June 2018 - 25
Retail Leader - May/June 2018 - 26
Retail Leader - May/June 2018 - 27
Retail Leader - May/June 2018 - 28
Retail Leader - May/June 2018 - 29
Retail Leader - May/June 2018 - 30
Retail Leader - May/June 2018 - 31
Retail Leader - May/June 2018 - 32
Retail Leader - May/June 2018 - 33
Retail Leader - May/June 2018 - 34
Retail Leader - May/June 2018 - 35
Retail Leader - May/June 2018 - 36
Retail Leader - May/June 2018 - 37
Retail Leader - May/June 2018 - 38
Retail Leader - May/June 2018 - 39
Retail Leader - May/June 2018 - 40
Retail Leader - May/June 2018 - 41
Retail Leader - May/June 2018 - 42
Retail Leader - May/June 2018 - Cover3
Retail Leader - May/June 2018 - Cover4
http://www.nxtbookMEDIA.com