Retail Leader - May/June 2018 - S8

Conclusion

AI is still in its infancy. By 2020, however, 85% of
customer interactions will be managed by AI16.
Thanks to Amazon and other cutting-edge
retailers, AI has already made major inroads in
e-commerce, particularly when it comes to more
pinpointed product recommendations. This
online personalization trend will only intensify
as e-commerce continues to grow, customers
become even smarter and more demanding and
AI applications like visual search and NLP digital
assistants become more widely understood and
applied.
In some other areas mentioned in this report,
AI has a long way to go in terms of uniform
and consistent adoption. But with the cost
of bringing products to market and the high
failure rates, retail and CPG companies in
particular have much to gain by applying the
technology to trade promotions management
and personalized marketing. AI is also gaining
ground in assortment planning, supply chain
management and product development where
an endless loop of forecasting continually
adjusts inventory levels. This alleviates
inconsistent inventory buys, overstocking,
understocking and consequent margin erosion.
It also creates happy, loyal customers who keep
returning due to more relevant assortments and
new products, thus ultimately driving overall
shopper satisfaction.

Symphony RetailAI is the leading global
provider of Artificial Intelligence-enabled
decision platforms, solutions and customercentric insights that drive validated growth
for retailers and CPG manufacturers, from
customer intelligence to personalized
marketing, and merchandising and category
management, to supply chain and retail
operations.
More at www.symphonyretailai.com

16

EnsembleIQ is a premier business
intelligence resource that exists to help
people and their organizations succeed.
We empower retailers, consumer goods
manufacturers, technology vendors,
marketing agencies and a vast ecosystem of
service providers by leveraging an integrated
network of media and information resources
that inform, connect and provide actionable
marketplace intelligence.

Gartner

8


http://www.symphonyretailai.com

Table of Contents for the Digital Edition of Retail Leader - May/June 2018

Contents
Retail Leader - May/June 2018 - Cover1
Retail Leader - May/June 2018 - Cover2
Retail Leader - May/June 2018 - 3
Retail Leader - May/June 2018 - Contents
Retail Leader - May/June 2018 - 5
Retail Leader - May/June 2018 - 6
Retail Leader - May/June 2018 - 7
Retail Leader - May/June 2018 - 8
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Retail Leader - May/June 2018 - 18
Retail Leader - May/June 2018 - S1
Retail Leader - May/June 2018 - S2
Retail Leader - May/June 2018 - S3
Retail Leader - May/June 2018 - S4
Retail Leader - May/June 2018 - S5
Retail Leader - May/June 2018 - S6
Retail Leader - May/June 2018 - S7
Retail Leader - May/June 2018 - S8
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Retail Leader - May/June 2018 - Cover3
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