Store Brands - March 2017 - 14


Getting Social

A

Q A with Nancy Cota

Vice president of product management/fresh own brands for Albertsons
How did you come to the world of
private label? In 1990, I was the vice
president of deli/foodservice for Safeway.
The only private label products we offered
were items like packaged potato salad. I
knew developing own brands in our deli/foodservice
departments could help us differentiate. I talked my
boss into creating a job for me to launch own brands
in our fresh departments. The first brand I launched
was Primo Taglio premium deli meats and cheeses.
Describe the private label industry in one
word. Dynamic.
What do you like most about the industry?
What I like most about the industry is the huge
opportunity for growth - the sky is the limit.
What do you dislike most about the
industry? Old-school thinking that this industry is
about private label products that are lesser quality
than national brands with the only purpose to give
shoppers a cheaper option.

a difference. I also admire my dad, who was a
wonderful father and serviceman. He taught me
the importance of doing something with my life to
make a difference for others.
What trait in yourself do you attribute most
to your success? Super positive attitude and the
ability to develop strong relationships.
What is the biggest obstacle you have ever
overcome? A diagnosis of breast cancer, a double
mastectomy and several years of recovery.
What's the best advice someone ever gave
you? "Ride the horse that got you here." In other
words, be my authentic self.
If you were born 100 years ago, what would
you do for a living? I'd be a teacher for young kids.
I get a lot of joy from seeing people grow and develop.

What one great thing does the industry have
going for it? Shoppers "get it" and now embrace
own-brand products as a smart choice to buy.
What is the industry's biggest challenge?
Building platforms where own brands can be
offered via ecommerce.
If you could invent one private label
product for yourself, what would it be?
Fabulous age-defying skin products that are
accessible, affordable and really work.
Who is your hero and why? My husband Kevin.
He keeps me grounded in my work/life balance and
reminds me what is important in life. I travel every
week in my job and work a lot of hours. We have seven
children - four are biological and three are adopted.
He makes sure the house runs smoothly.
Who is the person you admire the most?
In business, I admire Maria Shriver for her work
in establishing "The Women's Conference" and
her as a trailblazer to empower women to make
14	

Store Brands / March 2017 / www.storebrands.com

Nancy Cota with her three adopted children
(from left): Zarina, Sergio and Christian.

It's 5 o'clock (or later), what do you do for
fun? Play a lot of bocce ball with friends and family,
enjoy a glass of wine while watching movies on the
Hallmark channel and entertaining guests. I also have
a huge passion for adoption and spend time on the
board of directors for a non-profit adoption agency.
What song do you love to crank up in the
car? "Fight Song" by Rachel Platten.
What's the best book you've ever read?
"Architects of Change," by Maria Shriver.
What movie can you watch over and over?
"Pretty Woman." SB


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Table of Contents for the Digital Edition of Store Brands - March 2017

Contents
Store Brands - March 2017 - Cover1
Store Brands - March 2017 - Cover2
Store Brands - March 2017 - 3
Store Brands - March 2017 - Contents
Store Brands - March 2017 - 5
Store Brands - March 2017 - 6
Store Brands - March 2017 - 7
Store Brands - March 2017 - 8
Store Brands - March 2017 - 9
Store Brands - March 2017 - 10
Store Brands - March 2017 - 11
Store Brands - March 2017 - 12
Store Brands - March 2017 - 13
Store Brands - March 2017 - 14
Store Brands - March 2017 - 15
Store Brands - March 2017 - 16
Store Brands - March 2017 - 17
Store Brands - March 2017 - 18
Store Brands - March 2017 - 19
Store Brands - March 2017 - 20
Store Brands - March 2017 - 21
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Store Brands - March 2017 - 23
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Store Brands - March 2017 - 25
Store Brands - March 2017 - 26
Store Brands - March 2017 - 27
Store Brands - March 2017 - 28
Store Brands - March 2017 - 29
Store Brands - March 2017 - 30
Store Brands - March 2017 - 31
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Store Brands - March 2017 - 33
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Store Brands - March 2017 - 40
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Store Brands - March 2017 - Cover3
Store Brands - March 2017 - Cover4
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