Government Technology - 2008 Media Kit - (Page 7) “Government Technology offers value on so many levels There are many stakeholders involved in IT procurement, and Government Technology is uniquely focused to educate the full mix of government influence that can make decisions happen.” Teri Takai, CIO, Michigan In the real world of IT procurement, a network of influencers shape technology purchasing decisions. Your success depends on reaching the highest concentration of these influencers — and they all read Government Technology. In a recent report on public-sector IT acquisition, the Center for Digital Government identified the six steps that move technology projects from the idea stage to actual purchase. Throughout this process, buying decisions are molded by CIOs and technical staff, elected officials, agency directors and managers and procurement professionals. Government Technology has an exclusive audience of the policy, business, technical and procurement professionals driving the technology decisions in state and local government. And because of Government Technology’s long-standing editorial support for innovation and its targeted circulation strategy, our readers are the leading voices for IT-powered government transformation. READERSHIP Sphere of Influence Make Request/Create Need Through Ideas, Policies and Laws Identify Business Problem or Service Opportunity Investigate ICT Solutions Develop Business Case Request, Authorize or Allocate Funding Purchase (from existing contracts) or Procure LEGISLATORS EXECUTIVE Governors Mayors Cabinet Members CIO BUSINESS Agency Directors Business Managers Operational Staff TECHNICAL Agency CIO Technical Staff PROCUREMENT Officials Officers Attorneys ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ ¸ State and Local Government Information and Communication Technology (ICT) 6x6 acquisition matrix. Provided by the Center for Digital Government. 25% IS/Technical Management the Buying Process Source: December 2006 BPA Statement Readers All Across 25% Admin/Policy Management/Elected Official 22% Program/Professional Management 11% Law Enforcement 4% Financial/Procurement Management http://www.govtech.com
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