2018 Winter Equestrian Festival - January 10 - April 1, 2018 - 43
After pioneering the quest for precision in wristwatches, in 1926 Rolex invented
the first waterproof wristwatch in the world, the Rolex Oyster, thanks to a case
equipped with an ingenious patented system consisting of a screw-down bezel,
case back and winding crown.
To prove his invention, Hans Wilsdorf equipped a young English swimmer, Mercedes
Gleitze, with an Oyster when she swam the English Channel a year later in 1927.
The Rolex watch emerged from more than 10 hours in the water in perfect working
condition, and Gleitze effectively became the first Rolex Testimonee - a witness to
the watch's uncompromised performance.
Rolex continued to use the world as a real-life proving ground for the Oyster,
demonstrating time and again its reliability and performance in the most extreme
conditions, on land, in the air, in the depths of the ocean or on the tallest peaks.
These exploits helped to develop Rolex watches, such as the Oyster Perpetual
Explorer and Explorer II, the Cosmograph Daytona, the Submariner and the YachtMaster. This commitment to superior performance and to innovation extended to
the realm of sporting excellence, where Rolex is a leading and trusted partner.
Driven by its universally recognized excellence, Rolex has built upon its own
defining heritage in watchmaking to embrace the rich heritage of equestrianism.
The brand's pioneering spirit and exacting standards are shared with the sport's
foremost events and riders worldwide.
2018 WINTER EQUESTRIAN FESTIVAL