Hispanic Enterprise - February/March 2008 - (Page 10)

BRIEFCASE E-BUSINESS LANDING THAT DREAM JOB “Go ahead, impress me.You have ﬁve minutes.”The Human Relations guy doing the hiring may not actually say this, but that’s often the feeling job candidates get. And often it all comes down to the resume—what has the would-be employee achieved up to now and what can the company expect to get out of him? Jeff Calannio founded MyCredentials, www.mycreds.net, on the premise that the typical few sheets of paper typed up with the candidate’s job history and previous responsibilities are just too blah for today’s competitive market. So he created the online resume dubbed the “Career Web Portal” with audio, video, sharp graphics and ﬂip-through history of the candidate’s previous positions, achievements, availability, ambitions. It’s everything the HR person wants to know in such a swift, dramatic way that all else being equal, the candidate get the edge. The concept not only worked, but last year in November alone the number of users increased by 112 percent. Spurred by success, MyCredentials recently beefed up its services. Users now have access to a job board with over 6 million job listings, a blog offering tips from the founder, plus examples of how the service is being used by others, with ideas on how to get the most out of it. Lending even more credibility to MyCred.net is a recruiter program designed to greatly increase stafﬁng companies’ placement success. Several new packages permit stafﬁng companies, large or small, to partner with MyCredentials in a way that ensures greater satisfaction for the end employers. Which, of course, can only beneﬁt the next wave of MyCred candidates. TRENDWATCH COOLING MATTERS The year 2008 brings presidential elections and, as is now customary, that means both U.S. and foreign investors will hold up their investments in the country in order to see where the new government is going with its domestic and international policies before taking any new action. —Jose A. Ruano in La Raza QUIPS & QUOTES: WHAT THEY ARE SAYING “In some cases, starting a company with your spouse marks the beginning of a separation; in others it’s a phenomenon that strengthens the relationship even more.” -Julie Stav in La Raza “One of the easiest things (for entrepreneurs) to get behind on is payroll taxes. And once you get behind it starts to mushroom.” -Barry Thomsen, publisher, Idea Letter as quoted in BusinessWeek “This is an uncertain time for the economy, clients aren’t placing new orders.” -Karl Nusser, factory owner, California Sewing Services, as in La Opinion “In multicultural marketing there’s more demand for culturally speciﬁc messaging and more demand for authenticity in speaking to these audiences.” -Howard Buford, president and CEO, Prime Access multicultural agency, as quoted in Marketing y Medios TRENDWATCH EDUCATION Hispanics as a group hold the lowest percentage of college degrees, according to a recent report released by the U.S. Census Bureau. The statistics, which examined educational attainment in the United States in 2007, showed that more than 52 percent of Asians 25 and older had a bachelor’s degree or higher, compared with 32 percent of non-Hispanic whites, 19 percent of blacks and 13 percent of Hispanics. The numbers are particularly signiﬁcant considering adults with advanced degrees earn four times more than those with less than a high school diploma. Workers with a master’s, professional or doctoral degree earned an average of $82,320 in 2006, compared to $56,788 for those with a bachelor’s degree. Those with less than a high school diploma, meanwhile, earned $20,873. —Victoria Knight, AP HISPANIC ENTERPRISE 10 February/March 2008 http://www.mycreds.net http://www.mycreds.net http://www.mycreds.net

Table of Contents Feed for the Digital Edition of Hispanic Enterprise - February/March 2008

Hispanic Enterprise - February/March 2008 Contents Briefcase: BIZBUZZ: Business Briefs Briefcase: Trendsetters Briefcase: BIZTECH: Virtually Meeting BizLife: Travel: Madrid's New Attraction Q & A: Mi Case es su Casa Hispanic Commerce: The Agenda Cover Story: The Top 50 Corporations for Supplier Diversity Technology: Hispanic Web 2.0 Success & Motivation: Sweetening the Deal Politics & Government: The Rescue Generation Managing: The Method Franchising: The Hispanic Face of Franchising Chamber Focus: It's Showtime Movers & Shakers: Open for Business Finance & Investing: Getting Your 401(K) on Target

Hispanic Enterprise - February/March 2008

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