Hispanic Enterprise - February/March 2008 - (Page 4)

EDITOR’S LOG ear readers, For small companies, landing a contract as a supplier for a large corporation can mean the difference between success and going out of business. For startup companies in particular, those that are successful not only increase their revenues quickly but enhance their reputation and ability to attract other customers. For those seeking such connections, a good place to start is our annual listing of the top 50 companies for supplier diversity (p. 30).These companies have demonstrated a commitment to creating relationships with minority owned companies. We also take a look at the new breed of Internet companies, the so-called Web 2.0. (p. 40). Among these are several Hispanic-owned websites producing great results and securing substantial investments. With all the changes brought by the Internet, it is likely that you have been invited to participate in a web-based conference, or webinar. For those who want to keep ahead and perhaps explore how to leverage this trend as a marketing tool, we discuss the organization and setup of webinars in our technology section (p. 20). With all the emphasis on politics given the upcoming presidential election, you might be interested in the observations of Nancy Pelosi, the ﬁrst female Speaker of the House. She shares her insights about immigration, small business, politics, the war in Iraq, and the challenges facing the next Commander in Chief (p. 26). This year Michael Barrera stepped down as president and CEO of the U.S. Hispanic Chamber of Commerce. Augustine “Augie” Martinez, the general manager of the chamber’s Hispanics Today television show (p. 54), was named interim president and CEO. We couldn’t think of anyone better to take over the job permanently than successful businessman and philanthropist David Lizárraga, CEO of TELACU. David embodies the entrepreneurial spirit of Hispanics and I am excited to have him as a contributor to the pages of Hispanic Enterprise (p. 28). I hope you enjoy the issue. Best regards, D Editor in Chief Editor Creative Director Photo Editor Photo Research Copy Editor Production Editor ISAAC LEE CARLOS A. ALFARO carlos@page1media.com ADRIAN SARAVIA CRISTIAN LAZZARI MONICA ORDOÑEZ KIKI BOCHI MARISSA RODRIGUEZ Contributors MILLIE ACEBAL ROUSSEAU, MICHAEL BARRERA, KIKI BOCHI, VICTOR CRUZ, CONRAD DAHLSON, SARA FERNANDEZ CENDON, JENNIFER LECLAIRE, SANDRA MCELWAINE, RUBEN NAVARRETE, JR. JULIE STAV, JEFF ZBAR Cover Art TAILER SENIOR PAGE ONE MEDIA (305) 492-0072 Cofounder & Managing Partner FELIPE HOLGUIN Director of Public Relations JUAN MIGUEL MORA EDITORIAL TELEVISA (305) 871-6400 Chief Executive Ofﬁcer EDUARDO MICHELSEN General Manager DAVID TAGGART dtagg@televisapublishing.com VP Editorial IRENE CAROL icarol@televisapublishing.com Chief Operating Ofﬁcer JOACHIM ROESLER jroesler@televisapublishing.com VP of Finance SERGIO CARRERA Publisher MARIANO M. FAGET marianof@televisapublishing.com Advertising & Marketing Director GUILLERMO PLEHN gplehn@televisapublishing.com Regional Manager-South(USA) MADELIN BOSAKEWICH mbosakewich@televisapublishing.com Marketing Communications & Promotions Manager ANNA Q. GONZALEZ aqgonzalez@televisapublishing.com Marketing Intelligence Manager MARIANATOLEDO mtoledo@televisapublishing.com Circulation Director MONICA DEL CARPIO-RAUCCI mraucci@televisapublishing.com Brand Coordinator CATALINA BANTULA cbantula@televisapublishing.com Production Director FRAL ZARRAGA fzarraga@televisapublishing.com Prepress Director MIGUEL ARMENDARIZ marmendariz@televisapublishing.com National Advertising Ofﬁce 6355 NW 36th Street Miami, FL 33166 (305) 871-6400 Territory Managers SOUTHEAST--SILVIA PRADO sprado@televisapublishing.com (305) 774-3567 WEST COAST--SCOTT ROGERS srogers@editorialtelevisala.com Northeast Advertising Office CLARK LOGAN clogan@editorialtelevisany.com AMARYLLIS CINTRON acintron@editorialtelevisany.com 150 E 58th Street, 22nd Fl. New York, NY 10155 (212) 398-4425 Advertising Representatives SOUTHWEST/MIDWEST ROMEO PEREZ rperez@televisapublishing.com (512) 476-5599 DETROIT M.D. MACMECHAN hotpenguin1@aol.com (313) 882-9611 HISPANIC Trends (ISSN 1538-9928) is published six times a year by Editorial Televisa, 6355 NW 36th Street, Miami, FL 33166. Ten issue subscriptions: $15.80. Single copies are $3.95. For subscriptions in Mexico and Canada, add $3. For all other foreign subscriptions, add $5. Postage paid in Miami, Florida, and at additional mailing ofﬁces. POSTMASTER: Send address changes to HISPANIC Trends, P.O. Box 3000, Denville, NJ 07834-9277. If you have subscription questions, call 1-866-406-9487, or e-mail us at custsvc_hpctrend@fulcoinc.com. For new subscriptions, e-mail us at orders_hpctrend@fulcoinc.com. Copyright 2007 by Hispanic Publishing Associates. All rights reserved. Reproduction without permission is strictly prohibited. HISPANIC Trends assumes no responsibility for care and return of unsolicited manuscripts or photographs. For back issues, send $5 per issue. For billing inquiries, address changes, renewals, and adjustments, write to HISPANIC Trends, P.O. Box 3000, Denville, NJ 07834-9277. Volume 7, No. 1. Printed in USA. Carlos A. Alfaro EDITOR 4 HISPANIC ENTERPRISE February/March 2008

Table of Contents Feed for the Digital Edition of Hispanic Enterprise - February/March 2008

Hispanic Enterprise - February/March 2008 Contents Briefcase: BIZBUZZ: Business Briefs Briefcase: Trendsetters Briefcase: BIZTECH: Virtually Meeting BizLife: Travel: Madrid's New Attraction Q & A: Mi Case es su Casa Hispanic Commerce: The Agenda Cover Story: The Top 50 Corporations for Supplier Diversity Technology: Hispanic Web 2.0 Success & Motivation: Sweetening the Deal Politics & Government: The Rescue Generation Managing: The Method Franchising: The Hispanic Face of Franchising Chamber Focus: It's Showtime Movers & Shakers: Open for Business Finance & Investing: Getting Your 401(K) on Target

Hispanic Enterprise - February/March 2008

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