Hispanic Enterprise - June/July 2008 - (Page 49) Special Advertising Feature “It is critical that we have employees who can understand and relate to our customers.” —Suzanne Driscoll, Director, National Staffing at Sprint Nextel Corporation For Hispanics looking to climb the corporate ladder, bilingual skills and knowledge of the Latino culture will certainly be seen as an asset by companies whose client base is growing increasingly diverse and who need to reach out to new markets in culturally sensitive ways. “It is critical that we have employees who can understand and relate to our customers,” says Suzanne Driscoll, director, National Staffing at Sprint Nextel Corporation. “We have a very diverse customer base at Sprint, and this customer base will only grow more diverse as time passes. Having a workforce that is reflective of this customer base is a very important part of this mission.” In fact, in a recent survey of hiring managers by LatPro.com, 55 percent of respondents indicated that language skills were the No. 1 reason they would recruit Hispanic employees, followed by knowledge of Latino culture and international experience with Latin America. Two other surveys of human resources professionals by empleoCB. com and CareerBuilder.com, respectively, found that Spanish-speaking job candidates will be in especially high demand in 2008. Top Reasons to Hire Hispanics In a 2007 survey, the top reasons given by U.S. companies seeking to recruit Latino employees were: • Language skills – 55% • Knowledge of U.S. Latino culture – 15% • International experience in Latin American markets – 15% • Diversity goals – 15% Source: LatPro.com http://LatPro.com http://empleoCB.com http://CareerBuilder.com http://empleoCB.com http://LatPro.com
Table of Contents Feed for the Digital Edition of Hispanic Enterprise - June/July 2008 Hispanic Enterprise - June/July 2008 Contents Briefcase: BIZBUZZ: Business Briefs Briefcase: Dynamic Trends Briefcase: Q&A Briefcase: Trendsetters BizLife: BizTech BizLife: Travel Feature: Target: Hispanics Cover Story: A Legend in His Own Time Feature: Top 25 Franchises Success & Motivation: The Talent Scout Education: Success by Degrees Finance & Investing: A Tough Sell Social Events: Emerge Dallas Politics & Government: The Accidental Americans Managing: Deconstructing Networking Hispanic Enterprise - June/July 2008 Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page Cover1) Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page Cover2) Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page 1) Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page 2) Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page 3) Hispanic Enterprise - June/July 2008 - Contents (Page 4) Hispanic Enterprise - June/July 2008 - Contents (Page 5) Hispanic Enterprise - June/July 2008 - Contents (Page 6) Hispanic Enterprise - June/July 2008 - Contents (Page 7) Hispanic Enterprise - June/July 2008 - Contents (Page 8) Hispanic Enterprise - June/July 2008 - Contents (Page 9) Hispanic Enterprise - June/July 2008 - Briefcase: BIZBUZZ: Business Briefs (Page 10) Hispanic Enterprise - June/July 2008 - Briefcase: BIZBUZZ: Business Briefs (Page 11) Hispanic Enterprise - June/July 2008 - Briefcase: Dynamic Trends (Page 12) Hispanic Enterprise - June/July 2008 - Briefcase: Dynamic Trends (Page 13) Hispanic Enterprise - June/July 2008 - Briefcase: Dynamic Trends (Page 14) Hispanic Enterprise - June/July 2008 - Briefcase: Dynamic Trends (Page 15) Hispanic Enterprise - June/July 2008 - Briefcase: Q&A (Page 16) Hispanic Enterprise - June/July 2008 - Briefcase: Q&A (Page 17) Hispanic Enterprise - June/July 2008 - Briefcase: Trendsetters (Page 18) Hispanic Enterprise - June/July 2008 - Briefcase: Trendsetters (Page 19) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 20) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 21) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 22) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 23) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 24) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 25) Hispanic Enterprise - June/July 2008 - Feature: Target: Hispanics (Page 26) Hispanic Enterprise - June/July 2008 - Feature: Target: Hispanics (Page 27) Hispanic Enterprise - June/July 2008 - Feature: Target: Hispanics (Page 28) Hispanic Enterprise - June/July 2008 - Feature: Target: Hispanics (Page 29) Hispanic Enterprise - June/July 2008 - Cover Story: A Legend in His Own Time (Page 30) Hispanic Enterprise - June/July 2008 - Cover Story: A Legend in His Own Time (Page 31) Hispanic Enterprise - June/July 2008 - Cover Story: A Legend in His Own Time (Page 32) Hispanic Enterprise - June/July 2008 - Cover Story: A Legend in His Own Time (Page 33) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 34) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 35) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 36) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 37) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 38) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 39) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 40) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 41) Hispanic Enterprise - June/July 2008 - Success & Motivation: The Talent Scout (Page 42) Hispanic Enterprise - June/July 2008 - Success & Motivation: The Talent Scout (Page 43) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 44) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 45) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 46) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 47) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 48) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 49) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 50) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 51) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 52) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 53) Hispanic Enterprise - June/July 2008 - Finance & Investing: A Tough Sell (Page 54) Hispanic Enterprise - June/July 2008 - Finance & Investing: A Tough Sell (Page 55) Hispanic Enterprise - June/July 2008 - Social Events: Emerge Dallas (Page 56) Hispanic Enterprise - June/July 2008 - Social Events: Emerge Dallas (Page 57) Hispanic Enterprise - June/July 2008 - Politics & Government: The Accidental Americans (Page 58) Hispanic Enterprise - June/July 2008 - Politics & Government: The Accidental Americans (Page 59) Hispanic Enterprise - June/July 2008 - Politics & Government: The Accidental Americans (Page 60) Hispanic Enterprise - June/July 2008 - Politics & Government: The Accidental Americans (Page 61) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page 62) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page 63) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page 64) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page Cover3) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.