Hispanic Enterprise - June/July 2008 - (Page 54) FINANCE & INVESTING WOW FACTOR IN LATIN AMERICA THE THESE DIRECTORS OF DEVELOPMENT PROMOTION AGENCIES IN COLOMBIA, NICARAGUA AND VENEZUELA ARE SURPRISING INTERNATIONAL INVESTORS—AND MAKING IMPORTANT CONTRIBUTIONS TO THEIR COUNTRIES By Andrew Dier U nder the best of circumstances, convincing firms from abroad to set up shop on your home turf is a great challenge. Competition is fierce. Economic development agencies from literally every corner of the world fight over the same investors, pulling out all the stops to woo them. Generous incentives are handed out in this courting ritual. Foreign firms naturally have a tendency to seek out large countries such as China or India, where they can take advantage of an enormous built-in market and at the same time benefit from lower costs. In Latin America, that means Brazil and Mexico naturally have the edge. But if you are trying to bring investment to Colombia, Nicaragua and Venezuela, you have to contend with another obstacle: image problems. Years of bad press have taken their toll in the minds of those unfamiliar with the region. Convincing investors is the task of professionals who no doubt could be earning much more in the private sector, but have signed up to promote economic development through their country’s leading investment promotion agencies. Gladis Genua brings over 20 years of international commerce experience in both private and public sectors to her job at CONAPRI, an independent investment promotion agency based in Caracas, Venezuela For her, this isn’t just another step along in her career path. This job means something special. “Promoting investment in Venezuela, from a personal point of view, means putHISPANIC ENTERPRISE 54 June/July 2008
Table of Contents Feed for the Digital Edition of Hispanic Enterprise - June/July 2008 Hispanic Enterprise - June/July 2008 Contents Briefcase: BIZBUZZ: Business Briefs Briefcase: Dynamic Trends Briefcase: Q&A Briefcase: Trendsetters BizLife: BizTech BizLife: Travel Feature: Target: Hispanics Cover Story: A Legend in His Own Time Feature: Top 25 Franchises Success & Motivation: The Talent Scout Education: Success by Degrees Finance & Investing: A Tough Sell Social Events: Emerge Dallas Politics & Government: The Accidental Americans Managing: Deconstructing Networking Hispanic Enterprise - June/July 2008 Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page Cover1) Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page Cover2) Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page 1) Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page 2) Hispanic Enterprise - June/July 2008 - Hispanic Enterprise - June/July 2008 (Page 3) Hispanic Enterprise - June/July 2008 - Contents (Page 4) Hispanic Enterprise - June/July 2008 - Contents (Page 5) Hispanic Enterprise - June/July 2008 - Contents (Page 6) Hispanic Enterprise - June/July 2008 - Contents (Page 7) Hispanic Enterprise - June/July 2008 - Contents (Page 8) Hispanic Enterprise - June/July 2008 - Contents (Page 9) Hispanic Enterprise - June/July 2008 - Briefcase: BIZBUZZ: Business Briefs (Page 10) Hispanic Enterprise - June/July 2008 - Briefcase: BIZBUZZ: Business Briefs (Page 11) Hispanic Enterprise - June/July 2008 - Briefcase: Dynamic Trends (Page 12) Hispanic Enterprise - June/July 2008 - Briefcase: Dynamic Trends (Page 13) Hispanic Enterprise - June/July 2008 - Briefcase: Dynamic Trends (Page 14) Hispanic Enterprise - June/July 2008 - Briefcase: Dynamic Trends (Page 15) Hispanic Enterprise - June/July 2008 - Briefcase: Q&A (Page 16) Hispanic Enterprise - June/July 2008 - Briefcase: Q&A (Page 17) Hispanic Enterprise - June/July 2008 - Briefcase: Trendsetters (Page 18) Hispanic Enterprise - June/July 2008 - Briefcase: Trendsetters (Page 19) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 20) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 21) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 22) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 23) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 24) Hispanic Enterprise - June/July 2008 - BizLife: Travel (Page 25) Hispanic Enterprise - June/July 2008 - Feature: Target: Hispanics (Page 26) Hispanic Enterprise - June/July 2008 - Feature: Target: Hispanics (Page 27) Hispanic Enterprise - June/July 2008 - Feature: Target: Hispanics (Page 28) Hispanic Enterprise - June/July 2008 - Feature: Target: Hispanics (Page 29) Hispanic Enterprise - June/July 2008 - Cover Story: A Legend in His Own Time (Page 30) Hispanic Enterprise - June/July 2008 - Cover Story: A Legend in His Own Time (Page 31) Hispanic Enterprise - June/July 2008 - Cover Story: A Legend in His Own Time (Page 32) Hispanic Enterprise - June/July 2008 - Cover Story: A Legend in His Own Time (Page 33) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 34) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 35) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 36) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 37) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 38) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 39) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 40) Hispanic Enterprise - June/July 2008 - Feature: Top 25 Franchises (Page 41) Hispanic Enterprise - June/July 2008 - Success & Motivation: The Talent Scout (Page 42) Hispanic Enterprise - June/July 2008 - Success & Motivation: The Talent Scout (Page 43) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 44) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 45) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 46) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 47) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 48) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 49) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 50) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 51) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 52) Hispanic Enterprise - June/July 2008 - Education: Success by Degrees (Page 53) Hispanic Enterprise - June/July 2008 - Finance & Investing: A Tough Sell (Page 54) Hispanic Enterprise - June/July 2008 - Finance & Investing: A Tough Sell (Page 55) Hispanic Enterprise - June/July 2008 - Social Events: Emerge Dallas (Page 56) Hispanic Enterprise - June/July 2008 - Social Events: Emerge Dallas (Page 57) Hispanic Enterprise - June/July 2008 - Politics & Government: The Accidental Americans (Page 58) Hispanic Enterprise - June/July 2008 - Politics & Government: The Accidental Americans (Page 59) Hispanic Enterprise - June/July 2008 - Politics & Government: The Accidental Americans (Page 60) Hispanic Enterprise - June/July 2008 - Politics & Government: The Accidental Americans (Page 61) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page 62) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page 63) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page 64) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page Cover3) Hispanic Enterprise - June/July 2008 - Managing: Deconstructing Networking (Page Cover4)
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