Hispanic Enterprise - October/November 2007 - (Page 12)

BRIEFCASE X-ECUTIVE CALENDAR: WHAT NOT TO MISS October 28-31: National Minority Supplier Development Council, 2007 Conference and Business Opportunity Fair, Miami Beach Convention Center. For more information call 212-944-2430 or see www.nmsdcus.org October 30: Shomex Productions’ Diversity Career Expo, Hynes Convention Center, Boston. For more information call 310-450-8831 or see www.diversitycareerexpos.com October 31-November 2: Association of Hispanic Advertising Agencies, 23rd Semi-annual Conference, Crowne Plaza Hotel, New York. For more information call 703-610-9014 or see www.ahaa.org November 1-2: The Diversity and Inclusion Leadership Summit & Gala, Hilton Washington Hotel, Washington D.C. Sponsored by Diversity Best Practices. For more information call 202463-3760 or see www.summit.diversitybestpractices.com November 1-2: Network & Afﬁnity Leadership Congress, Hilton Washington Hotel, Washington D.C. For more information, call 202-463-3760 or see www.nalc.diversitybestpractices.com November 11: Hispanic Alliance for Career Enhancement, Renaissance Houston Hotel Greenway Plaza, Houston. For information call 312-435-0498 ext.16 or www.hace-usa.org November 1-2: The 14th Annual Ethnic & Multicultural Marketing Omnibus, Hyatt Regency McCormick Place, Chicago. For more information, see www.almevents. com/m1007 December 4: Shomex Productions’ Diversity Career Expo, Dallas Convention Center. For more information call 310450-8831 or see www.diversitycareerexpos.com QUIPS & QUOTES: WHAT THEY ARE SAYING “Small businesses are the backbone of our economy, and instead of helping us, the state now wants to make us responsible for a federal problem.” —Roberto Salvatorre, businessman and member of the Tucson Hispanic Chamber of Commerce, as quoted in La Opinion regarding a new Arizona law punishing employers of undocumented immigrants. The immigration issue is “divisive in the Republican base, it’s divisive in the Democratic base, it’s divisive in the business community. It splits organized labor, it splits the immigration community.” —R. Bruce Josten, lobbyist, U.S. Chamber of Commerce, as quoted by Associated Press. “A small-business owner who only has a single business line faces much more volatility and risk. If that one product line becomes obsolete, it’s going to be harder for the business owner to compete.” —David Hsu, entrepreneurship professor, Wharton School of the University of Pennsylvania, as quoted by The New York Times. “Anything that the [US] can do to increase the number of Latin American students who study at U.S. universities is going to be very positive.” —Jeffrey Puryear, vice president for social policy, InterAmerican Dialogue in Washington D.C. as quoted by The Christian Science Monitor. What’s the best way for a new entrepreneur to build a business—mining or ﬁshing? Some cast their nets wide to see how many new clients they can haul in, but for Maria Perez, owner of a New York promotional products company, the most successful approach has been mining clients and contacts with whom she already has relationships. After gaining experience working for another company, Perez, still in her 20s, decided to go into business for herself. She got in touch with Adventures in Advertising (AIA), a nationwide network of franchised and afﬁliated promotional-product distributorships. Independently owned and operated but aided by AIA, Perez’s Adventures in Advertising/New Dimensions develops strategic marketing and promotional solutions for businesses of all sizes. Among other things, it provides a vast range of promotional products from T-shirts, caps and sportswear to trophies, jewelry, mugs, golf balls, calculators—and just about anything you can get a client’s name on. Adventures in Advertising Sales Director Mike Erwin doesn’t mind admitting he’s impressed. “Unlike many companies that depend on new clients to increase sales,” he says, “Maria is growing by working more closely with her current customers. It’s really paid off for her and we encourage our other franchisees to follow in Maria’s footsteps.” Yes, Perez says, there’s nothing like existing clients— people who know you and trust you, and introduce you to friends who also have businesses—for boosting that old bottom line. HISPANIC ENTERPRISE MARKETING & ADVERTISING: HOW DOES A PROMOTIONS EXPERT PROMOTE HERSELF? 12 October/November 2007 http://www.nmsdcus.org http://www.nalc.diversitybestpractices.com http://www.nalc.diversitybestpractices.com http://www.diversitycareerexpos.com http://www.diversitycareerexpos.com http://www.hace-usa.org http://www.ahaa.org http://www.almevents.com/m1007 http://www.almevents.com/m1007 http://www.summit.diversitybestpractices.com http://www.diversitycareerexpos.com

Table of Contents Feed for the Digital Edition of Hispanic Enterprise - October/November 2007

Hispanic Enterprise - October/November 2007 Contents BIZBUZZ: Business Briefs Trendsetters BIZTECH: Personally Digital BizLife - Travel: The Mobile Meeting Motoring: Is What You Drive, Who You Are? Q&A - Fact Tank for the Hispanic Population Hispanic Commerce Cover Story: Tiles with Style Success & Motivation: Grammy Whammy Finance: Talking Code Event: Masterminds NCLR Report - Improving your Triple Bottom Line Politics & Government: Keep on Truckin' Managing: Avoiding an Identity Crisis Franchising: Beyond the Brand Finance & Investing - Talking Money Movers & Shakers Regional Report - Louisiana, Louisiana Chamber Focus - On the Island of Enchantment

Hispanic Enterprise - October/November 2007

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.