Hispanic Enterprise - October/November 2007 - (Page 20)

BRIEFCASE BizTech A HANDY LINKTOTHE WORLD HANDSET PDAS ARE EVOLVING AS SERVICE PROVIDERS DELIVER NEW FUNCTIONS. FOR SOME, THE DEVICES ARE ALREADY INDISPENSABLE. By Jeffery D. Zbar The phone of the moment is Apple’s newsmaking iPhone, but it may not right for everyone. A s a roving television correspondent and executive keep up. Such developments include the Apple iPhone, the producer, Teresa Bravo needs a personal digital development of “alternative networks” like wi-ﬁ and wide-are assistant almost as powerful as the Mac at her desktop. connectivity WiMax networks, mobile video and television, She needs her contact database kept close at hand, her and corporate user need. They will alter how business users email delivered wherever she roams, the ability to watch or lis- embrace PDAs, according to ﬁndings from In-Stat, an Arizona ten to downloaded ﬁles, and access to the Web with broadband technology research ﬁrm. speeds—whether she’s in South Florida, elseThe selection of a PDA should suit the user where in the continental U.S., or in her native and the business. In the corporate environment, Puerto Rico. the ability to wirelessly communicate, share and And she needs reliable wireless telesynchronize data throughout the ofﬁce or on the phone service. road can optimize efﬁciency. For that reason, use “As soon as I step out of my ofﬁce, I’m of an enterprise exchange server application, conﬁdent I have everything I need to run my like BlackBerry Enterprise Server, Microsoft Exbusiness,” says Bravo, owner of Bravo Stuchange Server or and application service provider like MailStreet.com, for example, over a wireless dios Inc., a Miami-area television production ﬁrm. “I can send e-mail, look at bank statenetwork makes sharing and synching contacts, ments, send photos of a location, or ﬁnd a tasks and appointments seamless. restaurant to take a client.” “It’s important to choose your phone and serBravo is called a “power user,” someone vice based on the applications you need,” says Danny Martinez, a senior sales rep with Verizon who depends on her wireless phone and Wireless. “Do you want Web access? How many PDA functionality. For Bravo, it’s as much email accounts do you have? Does it run Winabout her Treo 700W with Windows Mobile dows-based applications? Can you get wireless operating system as it is about the Verizon synch to Outlook for calendars? These are imporwireless network on which it runs. tant questions.” She’s not alone. Handset PDAs will The BlackBerry Pearl aids For her part, Bravo takes a savvy approach to evolve in the coming years as providers dein wireless communication and data-sharing. hand-held technology—focusing on her speciﬁc liver new functions—and users struggle to HISPANIC ENTERPRISE 20 October/November 2007

Table of Contents Feed for the Digital Edition of Hispanic Enterprise - October/November 2007

Hispanic Enterprise - October/November 2007 Contents BIZBUZZ: Business Briefs Trendsetters BIZTECH: Personally Digital BizLife - Travel: The Mobile Meeting Motoring: Is What You Drive, Who You Are? Q&A - Fact Tank for the Hispanic Population Hispanic Commerce Cover Story: Tiles with Style Success & Motivation: Grammy Whammy Finance: Talking Code Event: Masterminds NCLR Report - Improving your Triple Bottom Line Politics & Government: Keep on Truckin' Managing: Avoiding an Identity Crisis Franchising: Beyond the Brand Finance & Investing - Talking Money Movers & Shakers Regional Report - Louisiana, Louisiana Chamber Focus - On the Island of Enchantment

Hispanic Enterprise - October/November 2007

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