Hispanic Enterprise - October/November 2007 - (Page 26)

BIZLIFE AutoZone By Valerie Menard DRIVEN TOTHETOP T here’s a dicho that says: Dime con quien andas y te diré quien eres. Tell who your friends are and I’ll tell you who you are. The same could be said about cars—well, almost. A vehicle may not reﬂect who we are but it can reveal our prospects. For the FROM AN INVESTMENT TO AN INDULGENCE, A VEHICLE CAN SIGNAL AN ENTREPRENEUR’S STATE OF AFFAIRS Latino entrepreneur, a vehicle purchase begins with the basics of price, resale value, and warranty, But as an entrepreneur’s prospects progress, a vehicle becomes less of a an investment and more of a statement. The following cars can reﬂect an entrepreneur’s status, as well as needs. SCION XB Cost-conscious entrepreneurs don’t have to settle for the most boring, but sensible, vehicle on the lot. The Scion brand, launched by Toyota to appeal to generations X, Y, and Millennium, has redesigned its ﬁrst-born, the xB, and while the new rounder style will still turn heads, it also offers good functionality. Bigger than its predecessor, the new xB is slightly less fuel efﬁcient than the previous model, but the increased size does improve interior room with 21.7 cubic feet of cargo space. It’s powered by an all-new 2.4-liter four-cylinder engine with Variable Valve Timing with intelligence and produces 158 horsepower, 55 more than the previous model. It earns an EPA estimated fuel economy of 22 miles per gallon (mpg) in the city and 28 mpg on the highway. Standard features include the anti-lock braking system, remote keyless entry, air conditioning and a 160-watt Pioneer audio system with iPod connectivity. Pricing for the 2008 xB starts at $15,640. 26 CHRYSLER TOWN & COUNTRY Like it or not, the minivan remains one of the most versatile vehicles on the road. The entrepreneur willing to spend more will take home a Chrysler Town & Country loaded with gadgets and adaptability. Redesigned for 2008, the Town & Country abandons the round, “jelly bean” look and reverts to a more angular design. Proprietor of the Stow ‘n Go seat that folds ﬂat into the ﬂoor, Chrysler introduces the Swivel ‘n Go seats for 2008 that rotate180 degrees to face the rear of the minivan. The all-new six-speed automatic transmission comes with the 3.8- and 4.0-liter V6 engines. A 3.3-liter V6 is standard. Ambient halo lighting, a removable and rechargeable LED ﬂashlight, and ﬁrst and second row heated seats are also available. Offered in three trim levels, pricing on the top-of-the line Limited, which includes some of the above features as standard equipment, starts at $36,400. HISPANIC ENTERPRISE October/November 2007

Table of Contents Feed for the Digital Edition of Hispanic Enterprise - October/November 2007

Hispanic Enterprise - October/November 2007 Contents BIZBUZZ: Business Briefs Trendsetters BIZTECH: Personally Digital BizLife - Travel: The Mobile Meeting Motoring: Is What You Drive, Who You Are? Q&A - Fact Tank for the Hispanic Population Hispanic Commerce Cover Story: Tiles with Style Success & Motivation: Grammy Whammy Finance: Talking Code Event: Masterminds NCLR Report - Improving your Triple Bottom Line Politics & Government: Keep on Truckin' Managing: Avoiding an Identity Crisis Franchising: Beyond the Brand Finance & Investing - Talking Money Movers & Shakers Regional Report - Louisiana, Louisiana Chamber Focus - On the Island of Enchantment

Hispanic Enterprise - October/November 2007

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