Hispanic Enterprise - October/November 2007 - (Page 6)

EDITOR’S LOG Women have certainly been in the spotlight 2007. On the country’s political stage, it is the ﬁrst time a woman has ever had a serious shot at the Oval Ofﬁce. Within the Hispanic business community, women have demonstrated a growing presence on corporate boards and in executive positions. In addition, recent research has revealed that the number of Latina-owned businesses is growing faster than any other business segment. For this reason, I was not surprised that the ﬁnalists for the 2007 Hispanic Enterprise Best in Business award were mostly women. The winner, Rosa Sugrañes is a Spanish woman who, tile by tile, has grown a small business into an international interest. Most importantly, Sugrañes is one of the most charismatic and active members of the Miami business community. Her involvement in a variety of organizations and community projects make us very pleased to recognize her as this year’s Best in Business. The Hispana Leadership Summit, our annual event for Latinas, shines another positive spotlight on Hispanic women. Some of the most accomplished Hispanic businesswomen attended, eager to share insights and advice with up-and-coming entrepreneurs. Our event coverage gives readers a glimpse some of the summit’s highlights (p. 44. Also in this issue, we proﬁle Juventino Cano (p. 18), a board member of the U.S. Hispanic Chamber of Commerce, who built Cano Container Corp. out of sheer determination and hard work. Another great example of someone passionate for business is Nelson Albareda, president of Eventus Marketing (p. 38), the ﬁrm responsible for staging street parties as a prelude to this month’s Latin Grammy Awards. In our usual sections, Julie Stav tells you how to protect your intellectual property, and Sandra McElwaine provides new insights on facts and ﬁgures relating to Hispanics from the associate director of research at the Pew Hispanic Center. Best regards, D ear readers: Editor in Chief Editor Creative Director Photo Editor Photo Research Copy Editor Production Editor ISAAC LEE CARLOS A. ALFARO carlos@page1media.com ADRIAN SARAVIA CRISTIAN LAZZARI MONICA ORDOÑEZ KIKI BOCHI MARISSA RODRIGUEZ Contributors MILLIE ACEBAL, MICHAEL BARRERA, VICTOR CRUZ, CONRAD DAHLSON, SARA FERNANDEZ-CENDON, DORA FRANCO, JENNIFFER LECLAIRE, SHARON MCDONNELL, SANDRA MCELWAINE, VALERIE MENARD, RUBEN NAVARRETE, DAVID OLAYA, JORGE REY, JULIE STAV, JEFF ZBAR Cover Photography CRISTIAN LAZZARI PAGE ONE MEDIA (305) 492-0072 Cofounder & Managing Partner FELIPE HOLGUIN President JUAN MIGUEL MORA Editorial Director-Hispanic Division CATHLEEN FARRELL EDITORIAL TELEVISA (305) 871-6400 Chief Executive Ofﬁcer EDUARDO MICHELSEN General Manager DAVID TAGGART dtagg@televisapublishing.com VP Editorial IRENE CAROL icarol@televisapublishing.com Chief Operating Ofﬁcer JOACHIM ROESLER jroesler@televisapublishing.com VP of Finance SERGIO CARRERA Publisher MARIANO M. FAGET marianof@televisapublishing.com Advertising & Marketing Director GUILLERMO PLEHN gplehn@televisapublishing.com Regional Manager-South(USA) MADELIN BOSAKEWICH mbosakewich@televisapublishing.com Marketing Communications & Promotions Manager ANNA Q. GONZALEZ aqgonzalez@televisapublishing.com Marketing Intelligence Manager MARIANATOLEDO mtoledo@televisapublishing.com Circulation Director MONICA DEL CARPIO-RAUCCI mraucci@televisapublishing.com Brand Coordinator CATALINA BANTULA cbantula@televisapublishing.com Production Director FRAL ZARRAGA fzarraga@televisapublishing.com Prepress Director MIGUEL ARMENDARIZ marmendariz@televisapublishing.com National Advertising Ofﬁce 6355 NW 36th Street Miami, FL 33166 (305) 871-6400 Territory Managers SOUTHEAST--SILVIA PRADO sprado@televisapublishing.com (305) 774-3567 WEST COAST--SCOTT ROGERS srogers@editorialtelevisala.com Northeast Advertising Office CLARK LOGAN clogan@editorialtelevisany.com AMARYLLIS CINTRON acintron@editorialtelevisany.com 150 E 58th Street, 22nd Fl. New York, NY 10155 (212) 398-4425 Advertising Representatives SOUTHWEST/MIDWEST ROMEO PEREZ rperez@televisapublishing.com (512) 476-5599 DETROIT M.D. MACMECHAN hotpenguin1@aol.com (313) 882-9611 HISPANIC Trends (ISSN 1538-9928) is published six times a year by Editorial Televisa, 6355 NW 36th Street, Miami, FL 33166. Ten issue subscriptions: $15.80. Single copies are $3.95. For subscriptions in Mexico and Canada, add $3. For all other foreign subscriptions, add $5. Postage paid in Miami, Florida, and at additional mailing ofﬁces. POSTMASTER: Send address changes to HISPANIC Trends, P.O. Box 3000, Denville, NJ 07834-9277. If you have subscription questions, call 1-866-406-9487, or e-mail us at custsvc_hpctrend@fulcoinc.com. For new subscriptions, e-mail us at orders_hpctrend@fulcoinc.com. Copyright 2007 by Hispanic Publishing Associates. All rights reserved. Reproduction without permission is strictly prohibited. HISPANIC Trends assumes no responsibility for care and return of unsolicited manuscripts or photographs. For back issues, send $5 per issue. For billing inquiries, address changes, renewals, and adjustments, write to HISPANIC Trends, P.O. Box 3000, Denville, NJ 07834-9277. Volume 6, No. 5. Printed in USA. Carlos A. Alfaro EDITOR 6 HISPANIC ENTERPRISE October/November 2007

Table of Contents Feed for the Digital Edition of Hispanic Enterprise - October/November 2007

Hispanic Enterprise - October/November 2007 Contents BIZBUZZ: Business Briefs Trendsetters BIZTECH: Personally Digital BizLife - Travel: The Mobile Meeting Motoring: Is What You Drive, Who You Are? Q&A - Fact Tank for the Hispanic Population Hispanic Commerce Cover Story: Tiles with Style Success & Motivation: Grammy Whammy Finance: Talking Code Event: Masterminds NCLR Report - Improving your Triple Bottom Line Politics & Government: Keep on Truckin' Managing: Avoiding an Identity Crisis Franchising: Beyond the Brand Finance & Investing - Talking Money Movers & Shakers Regional Report - Louisiana, Louisiana Chamber Focus - On the Island of Enchantment

Hispanic Enterprise - October/November 2007

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