Hispanic Enterprise - December 2007/January 2008 - (Page 13) ONLINE ACTIVITY use * Of Hispanics who threethe Internet, 32 PERCENT have made an online purchase in the last months. However, English-preferring Hispanics were more likely to shop online (41 PERCENT) than Spanish-preferring Hispanics (23 PERCENT). TOPLINE FINDINGS Of * 13.9Hispanic adults, 49 PERCENT, or MILLION people, are online. The Hispanic online * users MAJORITY ofSpanish-language prefer to visit websites. More than half of Hispanics polled, * 57 PERCENT, had optimistic attitudes toward technology. * Hispanics also participate in online banking. Nearly half (47 PERCENT) of Hispanic respondents looked up bank account balances online. And 12 PERCENT paid their bills online, as opposed to 5 PERCENT on non-Hispanics. Both Spanish- and * use the Internet to English-speaking Hispanics were almost equally as likely to research products for purchase. GADGETS AND GEARS * Hispanics are fast adopting the use of computers and wireless devices. Between October 2005 and January 2007, household personal computer ownership grew by 45 PERCENT. * Camera phone adoption grew by 57 PERCENT in the same time period. Meanwhile, the use of MP3 players *more than doubled from 15 PERCENT to 37 PERCENT. HISPANIC ENTERPRISE December/January 2008 13
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