Hispanic Enterprise - December 2007/January 2008 - (Page 2) FEATURES DECEMBER/JANUARY 2008 TRACKING YOUR BUSINESS, MAPPING OUR FUTURE 46 36 46 Success & Motivation MS. FIX IT Sally Garza Fernandez, founding head of The Fernandez Group, has made a career of dealing with challenges big and small. By Conrad Dahlson 54 Managing HELPING HANDS FOR HUNTING HEADS With quality IT staffers in short supply, here’s what you need to know to ensure your company has the best hands, and heads, on deck. By Jennifer LeClaire 52 Politics & Government BACK TO BASICS Think the Democrats have earned the Hispanic vote following the immigration reform debacle? Think again. By Ruben Navarrette, Jr. 32 32 Cover Story HIGH-TECH CHARACTER Andrew Baca and Abba Technologies prove that reputation can take a small company a long way in a changing market. By Jennifer LeClaire ENTREPRENEUR 100 Our list of the leading 100 Latino Entrepreneurs reveals there’s no shortage of Hispanic talent at the top of the U.S. business world. 36 Feature 56 56 Franchising FRANCHISE FRENZY Three major industry events lure potential franchisees to discover the ins and outs of ownership, and link them with potential franchises. HISPANIC ENTERPRISE 2 December/January 2008
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