Hispanic Enterprise - December 2007/January 2008 - (Page 6) EDITOR’S LOG We like our Ipods, Xboxes and Nintendo Wiis, according to a recent study on Hispanic consumers and technology (p. 12), which revealed that the usage of Internet and gadgets is more common among Latinos—especially those who are English dominant—than previously believed.This new report, in addition to other recently published ones about Hispanic-owned companies, present a prosperous picture for our growing community. It should be no surprise that Hispanic-owned businesses are playing a growing role in the world of technology. For example, BrightStar Corporation, which provides distribution and solutions for supply chain management and is strongly tied to the technology sector, not only reported the highest revenues among Hispanic-owned companies last year, but its outstanding revenue growth of more than 50 percent from 2005 to 2006 also landed the company in our annual Entrepreneur 100 list (p. 36). The list usually includes starting companies with significant growth rather just than well-positioned ones. In total, more than 15 companies on this year’s Entrepreneur 100 list are involved in some area of technology. If the names Sally Fernandez of Safety Dynamics (p. 46) or Andrew Baca from Abba Technologies (p. 32), our cover story, don’t sound familiar, perhaps they should. You will find the stories of how they succeeded with their technology companies very interesting, and possibly even inspiring. I hope you enjoy this issue, and have a very happy, healthy and profitable 2008. Best regards, D ear readers: Editor in Chief Editor Creative Director Photo Editor Photo Research Copy Editor Production Editor ISAAC LEE CARLOS A. ALFARO carlos@page1media.com ADRIAN SARAVIA CRISTIAN LAZZARI MONICA ORDOÑEZ KIKI BOCHI MARISSA RODRIGUEZ Contributors MILLIE ACEBAL ROUSSEAU, MICHAEL BARRERA, KIKI BOCHI, VICTOR CRUZ, CONRAD DAHLSON, SARA FERNANDEZ CENDON, JENNIFER LECLAIRE, SANDRA MCELWAINE, RUBEN NAVARRETE, JR. JULIE STAV, JEFF ZBAR Cover Photography CRISTIAN LAZZARI PAGE ONE MEDIA (305) 492-0072 Cofounder & Managing Partner FELIPE HOLGUIN Director of Public Relations JUAN MIGUEL MORA Editorial Director-Hispanic Division CATHLEEN FARRELL EDITORIAL TELEVISA (305) 871-6400 Chief Executive Officer EDUARDO MICHELSEN General Manager DAVID TAGGART dtagg@televisapublishing.com VP Editorial IRENE CAROL icarol@televisapublishing.com Chief Operating Officer JOACHIM ROESLER jroesler@televisapublishing.com VP of Finance SERGIO CARRERA Publisher MARIANO M. FAGET marianof@televisapublishing.com Advertising & Marketing Director GUILLERMO PLEHN gplehn@televisapublishing.com Regional Manager-South(USA) MADELIN BOSAKEWICH mbosakewich@televisapublishing.com Marketing Communications & Promotions Manager ANNA Q. GONZALEZ aqgonzalez@televisapublishing.com Marketing Intelligence Manager MARIANATOLEDO mtoledo@televisapublishing.com Circulation Director MONICA DEL CARPIO-RAUCCI mraucci@televisapublishing.com Brand Coordinator CATALINA BANTULA cbantula@televisapublishing.com Production Director FRAL ZARRAGA fzarraga@televisapublishing.com Prepress Director MIGUEL ARMENDARIZ marmendariz@televisapublishing.com National Advertising Office 6355 NW 36th Street Miami, FL 33166 (305) 871-6400 Territory Managers SOUTHEAST--SILVIA PRADO sprado@televisapublishing.com (305) 774-3567 WEST COAST--SCOTT ROGERS srogers@editorialtelevisala.com Northeast Advertising Office CLARK LOGAN clogan@editorialtelevisany.com AMARYLLIS CINTRON acintron@editorialtelevisany.com 150 E 58th Street, 22nd Fl. New York, NY 10155 (212) 398-4425 Advertising Representatives SOUTHWEST/MIDWEST ROMEO PEREZ rperez@televisapublishing.com (512) 476-5599 DETROIT M.D. MACMECHAN hotpenguin1@aol.com (313) 882-9611 HISPANIC Trends (ISSN 1538-9928) is published six times a year by Editorial Televisa, 6355 NW 36th Street, Miami, FL 33166. Ten issue subscriptions: $15.80. Single copies are $3.95. For subscriptions in Mexico and Canada, add $3. For all other foreign subscriptions, add $5. Postage paid in Miami, Florida, and at additional mailing offices. POSTMASTER: Send address changes to HISPANIC Trends, P.O. Box 3000, Denville, NJ 07834-9277. If you have subscription questions, call 1-866-406-9487, or email us at custsvc_hpctrend@fulcoinc.com. For new subscriptions, e-mail us at orders_hpctrend@fulcoinc.com. Copyright 2007 by Hispanic Publishing Associates. All rights reserved. Reproduction without permission is strictly prohibited. HISPANIC Trends assumes no responsibility for care and return of unsolicited manuscripts or photographs. For back issues, send $5 per issue. For billing inquiries, address changes, renewals, and adjustments, write to HISPANIC Trends, P.O. Box 3000, Denville, NJ 07834-9277. Volume 6, No. 6. Printed in USA. Carlos A. Alfaro EDITOR 6 HISPANIC ENTERPRISE December/January 2008
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