American Indian Report - June 2008 - (Page 23)

and those who deal with youth. One, for example, and tells them to teach their youth about their culture and tells traditions traditions and to talk to them about meth. All the messages were created by Alternative Marke keting Solutions, a Native-owned, Phoenix-based firm. Qualitative assessment and ad concept testing firm. was done by the Native Wellness Institute. was its grasp. This educational initiative will undoubtundoubtedly save lives.” A variety of ads were created for the campaign, campaign, all tested with focus groups in several Native comcommunities before they were launched. There are are ads for youth, which encourage them to draw draw strength from their traditions, heritage and conconnection with other teens to avoid the drug. One One geared to young Native women, reads, “Who am I? Am I Native? Sometimes it’s tempting to try it — escape with meth. But then I think about my little brother, my beadwork, my poetry. There are lots of cool things about being who who I am. And meth isn’t one of them.” The ads can be listened to or viewed and downThe adult-targeted ads were designed to raise aware- loaded for distribution at NCAI’s Meth Campaign ness of the facts and to provide guidance to parents Web site. n Click on the icons below to listen to samples of radio ads from this campaign. American Indian Report June 2008 2 http://www.nativewellness.com/ http://www.ncai.org/meth/ http://www.ncai.org/meth/

Table of Contents Feed for the Digital Edition of American Indian Report - June 2008

American Indian Report - June 2008 Contents Ethics & Standards of Conduct: Governing Work Habits of Elected Officials Congress: Activity on the Hill Catching Up with the Curve Grants: Police Equipment Assistance from the Federal Government The Pottery Project Neighbors Helping Neighbors Where They Belong Spreading the Word “Poverty is Not a Part of Our Culture” Strategic Planning: Step 1 — An Assessment of Now Saving the Samala Language

American Indian Report - June 2008

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