Connected Real Estate Magazine - Vol 1 Issue 2 - 41
CBRE: A VIEW FROM THE TOP
enants and visitors are increasingly
unwilling to tolerate poor or nonexistent wireless coverage inside
buildings, which is driving significant
demand for small cell and distributed antenna
systems to provide in-building coverage.
Lincoln Financial Field, Philadelphia, PA
GIANT 's deployment included redesigning
the stadium's fiber plant, fortifying its
DC power plant and deploying new DAS
"Whether it be a UPS driver delivering a product or a
tenant on the 14th floor, the expectation nowadays is a good
cellphone signal inside that building," said Lou Traiforos,
vice president of strategic initiatives at GIANT Solutions.
"People will leave buildings and not renew leases because the
cellphone quality was not what they expected."
Buildings between 100,000 and 500,000 square feet -
sometimes called the middleprise - are generally too small
from a return-on-investment perspective for commercial carriers to bother with in-building deployments, said Traiforos.
But local requirements and end-user expectations are creating
a significant opportunity for building owners or third-party
providers to extend the macro cellular coverage the last few
feet to the customer's device inside a building. Only about
2-3% of these buildings throughout the country are equipped
with in-building wireless coverage, Traiforos said.
"It's a huge opportunity, and it's very early on in this transition to wire all these buildings," he said.
GIANT was founded in 2002 by Dave Putnam and Scott
Stockman, both now serving as managing partners of the
company. Both men earned electrical engineering degrees and
gained experience in the RF engineering space in the cellular
industry before teaming up to launch the Amsterdam, New
York-based RF design and consulting firm.
The company has focused its core business on indoor and
outdoor small cell and distributed antenna solutions for carrier, neutral host and enterprise customers since its inception.
The company takes an engineering approach to RF design and
deployment, rather than a construction-focused approach.
GIANT provides design, installation, survey and maintenance
of systems to create a turnkey experience for clients.
The company's portfolio speaks to its depth of experience in
deploying custom-designed turnkey systems in a wide variety
of locations. For example, GIANT was tasked with upgrading an aging DAS at Lincoln Financial Field, home of the
Philadelphia Eagles professional football team, that did not
fully support all necessary frequency configurations or multiple input multiple output technology and was experiencing
frequent failures. GIANT's deployment included redesigning
the stadium's fiber plant, fortifying its DC power plant and
deploying new DAS headend equipment.
GIANT also outfitted 78 Sprint retail locations in New
York as part of the carrier's 4G rollout in the market in less
than one month; deployed enhanced 4G/3G voice and data
service to the Veterans Administration Hospital in Bronx,
New York, a facility exceeding 1 million square feet and
multiple buildings; evaluated areas of need for a 5-macroCONNECTEDREMAG.COM