Connected Real Estate Magazine - Vol 1 Issue 2 - 42
CBRE: A VIEW FROM THE TOP
cell network deployment for the Montclair State University
campus in New Jersey; and decommissioned and replaced an
800/900 MHz DAS system for the W that was no longer
technically viable for the W New York Times Square hotel.
to invest this money and what their return is on the money
they invest," said Traiforos. "Really they are investing in the
building. It adds to the value of the building, and it adds to the
happiness of their customers and tenants."
Traiforos said the company counsels
clients that wireless in-building
Now GIANT is turning its attention
coverage is essentially the next utility
to the commercial real estate market,
that must be accommodated within a
Really they are investing in
where it hopes to apply its experience
and leverage its carrier relationships to
"They are used to hiring an electrithe building. It adds to the
provide turnkey wireless solutions for
cian to wire the building and a plumber
value of the building, and it
to put plumbing in," said Traiforos.
The actual design of commercial
adds to the happiness of their
"Now there are people who bring Wireal estate systems is straightforward,
Fi in. This is just the next step in what
customers and tenants.
said Traiforos. "The main challenge
I would call smart buildings."
is designing a system that is
Reliable in-building wireless coverfinancially efficient for the building
age can translate into greater customer
owner," he said.
and tenant satisfaction that can lead
Education is key to overcoming this challenge because in
to longer leases, better renewal rates, fewer complaints to
the past, most building owners have not had to incur the extra
building maintenance staff and in some cases higher lease
expense related to providing in-building wireless coverage in
rates, Traiforos said. In addition, most municipalities require
their structures, Traiforos said.
in-building coverage for public-safety personnel in new build"There's the education process of explaining why they have
ings and often in existing buildings, he said.
42 CONNECTED REAL ESTATE | FALL 2017