Connected Real Estate Magazine - Vol 1 Issue 2 - 46
THE REALITY BEHIND IN-BUILDING DAS COSTS
Axel Towers, Copengagen, Denmark
"We went in and looked at the price points and normalized
those based on a price per square foot," said Todd Landry,
Corporate Vice President of Product and Market Strategy
with JMA Wireless. "When you work up the DAS numbers
for the enterprise, the price points can be quite compelling."
JMA Wireless (jmawireless.com) has the experience to
back it up. The wireless solutions provider, which emerged in
the U.S. market around 2013 quickly became one of the top
three DAS providers. Its clientele runs the gamut, from large
sports venues and hotels to sprawling corporate campuses,
such as General Mills and United Health Group, to shared
offices and residential centers.
JMA Wireless has led the market discussions for enterprise
DAS solutions, presenting their case at many industry events
and in published papers, challenging the costs of single operator
small cell solutions that do not meet the needs of nearly 100
percent of venues. The target building size starts from around
50,000 square feet, which represent more than 44 billion square
feet of buildings in the U.S. alone. When it comes to the details
surrounding the solutions and the related equipment costs,
JMA Wireless has it down to a science, optimizing their TEKO
DAS technology to best suit this market has been a critical aspect of their internal development initiatives.
"By design, we have made sure that we own all key areas of
technology in our solutions," said Landry. "When you own the
46 CONNECTED REAL ESTATE | FALL 2017
technology, you can do tighter integration and streamline the
costs. We not only optimize the cost, but we create a very smart
and high-quality product that is easy to deploy and manage."
JMA Wireless states it can achieve equipment costs of
around $0.30 per square foot for buildings in the target market. All the cabling, wiring and fiber necessary to install the
DAS are included in this cost. The real cost of a single operator small cell solution is shown to be at least 50 percent more.
And, if you need to add multiple operators these costs quickly
double that, making the JMA Wireless approach less than
half the cost of deploying small cell solutions when adding
multiple mobile operators to the mix.
The cornerstone to these compelling price points is packaged under the E-DAS solution (enterprise DAS) introduced
by JMA Wireless almost two years ago. E-DAS is designed to
specially address what these buildings are seeking as a solution. The E-DAS solution can utilize numerous different RF
sources, typically in the form of small femtocells or microcells,
which are combined with other RF sources such as remote
CRANs or over-the-air signals. For example, public safety
bands have become a critical consideration for large buildings
and E-DAS can combine multiple operators and public safety bands into a single infrastructure. Something small cells
simply cannot do. An additional component that makes the
E-DAS solution compelling is its ability to leverage more