Connected Real Estate Magazine - Vol 2 Issue 1 - 38
with it. I'm trying to come up with some innovation around
out for a few years to ensure other technologies will have time
any kind of wireless and where it is going."
to catch up. In the meantime, he's looking for the next great
Installing the DAS systems at its locations is great for the
solution to come along.
fans, but it will also make for a better experience for everyone
"Wi-Fi is great, DAS is great, but there's something that I
who's working the event. There are so many moving parts on
am hoping will come down the pipe that will fit and complirace day, or for any event at an ISC facility for that matter,
ment both of them, so we can put a total solution out," he said.
Ward compared it to operating a city. Depending on the event
"We are trying to look to a future where people are using more
and size of the particular venue where it's being held, there
and more data and these systems are getting more and more
could be anywhere from 20,000
complex and costly. We want to
to 100,000 people attending an
make sure we have a future path
event at one of the company's
into something that is going to
tracks. Along with all the atmaintain a capacity growth that
We want to make sure we have a
tendees, there's also a big system
we need and fans need while
future path into something that is
to maintain; ISC's network runs
maintaining a minimal budget."
going to maintain a capacity growth
on about 6,500 miles of fiber,
Ideally this solution is someenough to stretch from Daytona
thing that would let Ward and
that we need and fans need while
to the North Pole and back.
the ISC crew be able to collect
There are also many people
data like shopping habits from
who need to communicate wireeveryone in attendance. Right
lessly at any given time from the
now, if they are on the facility
facility operations team that use
Wi-Fi, he can get all of the
two-way radios, the NASCAR
stats he needs; who they are,
broadcast teams and of course
where they are sitting, what
all of the drivers' teams who
they're doing, etc. Otherwise,
need wireless networks to operhe's flying blind in regards to
ate between the cars, the pit, the
consumer data, even if they are
garage and the hauler.
on the DAS. Gaining more
"It gets really complex and
information isn't about tracking
everybody is fighting for our
the customers' every move, but
half of the spectrum at any givrather an aid to offer more ameen weekend," Ward said. "We
nities to all of ISC's customers.
are trying to alleviate that by
"We, with American Tower,
offering one system that will serve all needs."
are looking for some technology that will do that," Ward says.
"ATC is fortunate to be in a position to help ISC with
"I don't want to get into the specifics of what we are looktheir communications on race-day and through-out the
ing at, but I's a holistic solution that would provide coverage
year," added ATC senior product marketing manager John
across the whole facility."
Casadonte. "We have come to learn a great deal about the
Until that solution comes along, ISC and ATC continoperational requirements that support so many different
ue to work together to incorporate DAS into not only the
systems at the track. During their events they are literally
racetracks, but the company's supporting facilities, too. ISC
supporting the same amount of voice and data traffic that
is building a multi-purpose property across the street from
rivals a small city and we are happy to provide the necessary
Daytona International Speedway, called One Daytona, which
foundation to make that work."
ATC is installing all of the Wi-Fi. ISC is also looking to exWard's concerns exist beyond what goes on at ISC facilities
panding massive multi-use spaces.
on days there are events. He's also tasked with forecasting the
"It's been a great partnership there," Ward said. "We are
company's five and 10-year capital plans for technology. The
moving forward, so it's kind of our toe dip into the water into
five-year plan currently is to build out its wireless at several
a retail environment. We have two hotels there and lots of
ISC facilities. Ward admits that plan will need to be pushed
retail and a movie theater. So it's interesting."
38 CONNECTED REAL ESTATE | WINTER 2018