Connected Real Estate Magazine - Vol 2 Issue 1 - 41
While each of these building sizes and occupant types
can have unique characteristics, they all have common
needs and issues to address related to cellular connectivity:
1. Subscribers are not being serviced properly - we
don't need to go in-depth in this article as we all know
that connectivity expectations are higher than ever, and
subscribers expect anywhere, anytime, connectivity.
2. The financial model for investing in in-building
cellular solutions isn't working today. The on-premise
gear can be too expensive, wireless service providers have
budgetary constraints and the inbuilding gear is not
designed for buildings.
3. Demand for connectivity is ever increasing, and
platforms today are beginning to address the expected
demand, but in many cases platforms are limited to a single
carrier, without a clear upgrade path to future technologies.
4. Market size estimates of in-building solutions for the
next few years exceed $2 billion.
TO SUM UP THOSE POINTS, WE ARE IN AN ENVIRONMENT WHERE
SUPPLY OF CELLULAR CONNECTIVITY IS NOT KEEPING UP WITH
THE DEMANDS OF SUBSCRIBERS IN THE MIDDLEPRISE.
Subscribers, as tenants of buildings are not taking this
imbalance anymore - they are demanding more and better
service. At a recent HetNet conference https://www.
connectedremag.com/das-in-building/keynote-recap-hetnetexpo/, we heard form Vornado and CBRE speakers that
tenants are now reluctant to signing leases unless a minimum
level of cellular service is guaranteed for the buildings.
Expect to see that "guarantee" become the norm.
MIDDLEPRISE REALTIES TODAY
Let's take a look at some of the realities of the
middleprise today through two examples. The decision
factors used in each example to evaluate in-building
connectivity are telling and applicable across a large
swarth of the middleprise.
The first example is a large automobile manufacturer
who recently relocated their headquarters to a brand-new
Here are some of the real-life decision factors leading to
their preferred solutions on campus:
1. No desktop phones on campus. The company decided to
forego the expense of new wired phones on each desk and
throughout the facility. They decided on the cellular approach.
Once that determination was made, it became imperative to
ensure complete coverage and capacity for all their employees.
2. Scalability. Scalability means two things to this company.
First, additional employees are expected to move onto the
campus requiring additional coverage and capacity. Second,
in the coming years, additional capacity of the in-building
network will be required as new technologies and applications
are introduced to the workplace.
3. Public Safety. It is a sacred trust to care for employees
and provide a safe work environment. This includes the ability of first responders to function through effective cellular
communications at the highest levels in case of workplace fire,
SOLUTIONS FOR A