Connected Real Estate Magazine - Vol 2 Issue 1 - 42
FACTORS LEADING TO PREFERRED SOLUTIONS FOR A LARGE MALL OPERATOR
The second example is one of a large mall operator. Their
real-life decision factors and solutions included:
1. Technical performance and efficiency
* Best-of-class performance
* Sectorization for optimal capacity management
* Greater communication efficiency via MIMO technology
* Capabilities needed by wireless carriers for performance
2. Aesthetics and appearance. Since the mall is a very public
place with a brand to reinforce, it was important that the cellular gear, such as the antennae, look good.
3. Cost savings in terms of both power and space. The mall
wanted support for many different types of power levels, including 2W, 5W and 40W options, for mix and match power.
4. Technology flexibility for the future. The mall is planning
on new applications and technologies such as 5G to become
an important part of the retail shopping experience.
These two examples highlight some of the realities of the
SUMMARY OF WHERE WE ARE TODAY
1. All vertical markets within the middleprise are interested
and expectations are growing.
2. Subscriber demand is not being met by building owners
nor carriers in the middleprise.
3. Subscribers as tenants are fighting back by demanding
guaranteed service levels before signing leases.
4. Economic models for in-building are not working; commercial real estate is on a learning curve on how to address
tenant and subscriber demands.
5. In-building solutions are not enterprise ready - neither in
42 CONNECTED REAL ESTATE | WINTER 2018
technology, nor cost.
6. There are some good examples of creative solutions to
meet middleprise expectations.
Let's see what 2018 might look like:
* There will be an increasing number of middleprise companies who expect guaranteed cellular and public safety capacity
and coverage of their buildings.
* Wireless service providers, equipment providers and
building owners will continue to try new approaches to solving for the middleprise.
* Some will begin to recognize a new capacity/coverage
Supply and Demand model.
* There will be increased subscriber pressure on landlords
and wireless service providers.
* We'll make progress, but we'll still have a long way to go
on economic deployment models that provide balance between wireless service providers and building owners.
IN SUMMARY, NEW BUSINESS MODELS
PLUS NEW TECHNOLOGY HOLDS
THE KEY TO THE MIDDLEPRISE.
Tim Moynihan is the Vice President of Marketing at SOLiD, a leading supplier of
in-building solutions for public cellular and public safety.