Connected Real Estate Magazine - Vol 2 Issue 1 - 74
DAS & SMALL CELL
THE YOUNGER GENERATION
EXPECTS 24/7 COVERAGE
CELLULAR IS ACTUALLY
MORE RELIABLE THAN WIFI
Customer is king. And the new king are the millennials with disposable income
and social media savviness that can quickly change the perception of a business
The Millennial generation is the largest in US history (92 million compared to the
Baby Boomer's 77 million) and are entering their prime spending years.
From retail stores, shopping malls, hotels to sports facilities, an unsatisfied Millennial customer is not only a loss of business but also a negative review that impacts
brand identity, potential customers, and future business.
Unable to use their cell phone indoors disrupts customers from their ingrained
daily habits and leaves a negative connotation about the place of business. Customers
expect coverage at all times and their wallets & purses do the voting. So tenants and
businesses cannot afford to lose their attention, especially if the Millennials will also
be your future employees. (Source: Goldman Sachs)
While wifi will always have a ubiquitous presence for enterprise, having it as the
only source of a wireless solution has a few drawbacks. Namely, most wifi solutions
has a 99% reliability whereas cellular signals when using a dedicated signal booster
have a 99.999% reliability. And it's quite a big difference.
That's about five minutes of downtime per year with cellular compared to 83 hours
of downtime per year with wifi. So the minor annoyances and inconveniences add
up and eventually compounds to unproductive employees, disgruntled customers,
clients, tenants, lost revenue, and loss of reputation. (Source: Commscope)
From employee demand to increased property value, owning a
cellular IBW such as DAS or small cell provides reliable and robust
cellular coverage sitewide that provide countless benefits in terms of
qualitative and quantitative value.
An enterprise cellular signal booster immediately innovates and
attracts new clients while also satisfying current tenant needs. As a
long-term strategy, it also increases property value since it reduces
tenant inefficiencies, improves convenience, and ultimately, meets
today's modern standard of a always-on, always-connected world.
Understanding which cellular IBW system is right for your business takes a dedicated team of experts and specialists. It's important
to look for companies that provide turnkey solutions from pre-planning to post-installation support, because manipulating and shaping
RF signal is both an art and science. At SignalBoosters.com, our
core team comprises of RF engineers, system integrators, designers,
and certified signal boost specialists. We take full ownership of every
step of the process and ensure quality performance. With over 5 million sq ft+ of buildings designed & installed, we have the solution.
If you are in need of improving cellular coverage for your business,
visit us today at signalboosters.com.
74 CONNECTED REAL ESTATE | WINTER 2018