Vision Care Product News 2007 Panorama Portfolios

Subtle Yet Striking The new BOSS Eyewear collection has offerings for both women and men in a variety of fashionable styles and colors in metal and acetate.As with all HUGO BOSS products, the eyewear conveys an understated but unmistakably striking and elegant image.The frames are meant to be seen as an enhancement to the wearer. She’s the Boss For women, the BOSS collection features eight ophthalmic styles in assorted shapes and 14 sun styles dominated by large oversized designs. Acetate models feature faceted rims that create a jewel-like appearance which emphasizes the finely crafted thickness of the material. Metals employ chic shades of purple, light gold, brown and ruthenium; purple, olive, opalescent white, dark havana, blue-green, opaline red, and black highlight the acetates. A woman will make a bold entrance into any room with Style No. 0001. This oversized ophthalmic zyl with large temples projects a confident image with its double-laminate colors. Its “B” measurement is progressive-friendly so women of all ages will enjoy it. One shining star in the sunwear collection is Style No. 0023.This oversized rounded acetate is a perfect sunwear style to complement women who desire an assertive image. Of course it sports the BHB logo engraved on the temple. A metal front and acetate temples highlight Style No. 0037/O. Aviators with a neoclassical design are featured in the sun styles. Shown clockwise from top left are Style Nos. 0019/S, 0007/S, and 0003/S. BOSS men’s ophthalmics offer wide designs and comfortable spring hinges. Shown here is Style No. 0051/O. BOSS for Men Consisting of 23 pieces, the BOSS men's ophthalmic collection offers wide designs and comfortable spring hinges.The frames come in a variety of color tones such as opalescent olive, opalescent brown, and ruthenium, which accentuates the BHB logo positioned on a lacquered tab. A definite piece to showcase is Style No. 0036.This metal front/ acetate temples combination frame has a modified rectangle shape and features the HUGO BOSS monogram engraved on one temple. Ideal for the man who desires a business casual or neoclassical look, the frame front is one piece that has a flat metal look, with the upper eyewire contouring to the wearer’s brow. It can be worn by men of all ages and is also progressive lens-friendly. There’s enough of a variety in the 13 styles in the sunwear line so that there’s one to suit just about any man’s taste. A standout is Style No. 0004 which might best be described as an aviator that reflects a neoclassical design. Crafted from BOSS Eyewear ophthalmic frames come in a variety of color tones. Shown at right are Style Nos. 0043/O (top) and 0002/0 (bottom). hypoallergenic titanium, it features split temples that are embellished with the HUGO BOSS name prominently laser engraved. Marketing the BOSS In-store marketing aids include eyecatching visual merchandising materials such as counter cards, banners, a logo plaque, and stand-alone threepiece frame displays. Safilo’s BOSS Eyewear collection is an excellent choice for discriminating women and men who desire an assertive, first-class look and feel. Now she or he can be the BOSS, or at least look like the BOSS! s Phernell C.Walker, II is Vice President of Retail Operations and Education for Budget Opticals of America, Inc. WHERE TO FIND IT Safilo USA 800-631-1188 safilo.com March 2007 • 61 http://safilo.com

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