Vision Care Product News 2007 Panorama Portfolios

Upscale and Clever metallic! is an upscale line consisting of 30 ophthalmic and 27 sunwear designs.These frames are far from ordinary. For starters, all of them have five parts: a front, two temples, and two retainer clips. Each component is stamped from propriety flat stainless steel sheets so the styles The lothar style (left) sports a larger rectangular look for men while keiko (right) is a women’s bowtie. lens.A retainer clip holds the eyewire closed. Once a lens is in place, the endpiece is pulled together and the retainer is slipped over it.This locks it in place—no fuss, no muss. Temple Stuff Once the retainer clip is in place, the temples are attached. Using an Sun models include natascha (top), a saucy bowtie; mortimer (middle), a rectangle angled at the bridge; and sean (bottom), a wide angular aviator. Each of the styles in the collection features five components stamped from proprietary flat stainless steel sheets for a thin construction. At left is mirjam; right is friesoythe. making the temple too hot, not hot enough, distorting the material, etc. It’s also a major time saver. have a thin construction but a hefty appearance.As with all of ic! berlin’s frames, this collection has a clever screwless construction featuring an ingenious clip system. How It Works In the metallic! collection, the lenses are grooved instead of beveled.As a lens is inserted, the eyewire’s protruding flange (the eyewire and flange are integrated parts of one flat sheet of metal) is slipped into the lens’ groove.This secures the innovative three-prong configuration at the front portion of the temple, the prongs are slid into place so that they articulate with the closed endpiece.Tension is what keeps them in place.They can be as easily removed as they are installed. One great advantage of the temples on the metallic! frames is that they can be bent without heat.This means that adjusting becomes easier and more convenient for the optician and the patient. It also means that you won’t have to worry about A Closer Look metallic! frames are available in five colors: chrome, black, gold, matte copper, and gunmetal. These monotone frames all feature sleek straight skull temples without logos to interfere with the minimalist design.The mirjam style is a unisex frame with an angular rectangular design.The lothar sports a larger rectangular look for men while the keiko is a women’s sharp angular bowtie shape. Looking at the sunwear, the sean model is either a 6.00D- (Rxable) or 8.00D-base (plano) frame with a newly designed wide angular aviator shape with a double bridge.The mortimer highlights a smart unisex design with a rectangular shape that is angled at the bridge. On an 8.00D-base chassis, the natascha uses a large, saucy bowtie shape that will complement most face shapes. Selling metallic! A host of marketing materials are available for this collection including postcards, counter cards, posters, a screw eyeglass case (the only screw in ic! berlin frames), and banners. No screws means no more trips back to your office for a repair for your patients and no screw repair jobs for you. It’s about time! s Kurt Walling is the lead optician at Gale’s Vision Source in Solon, OH. metallic! Frames are available in five colors, including matte copper (julie shown above). WHERE TO FIND IT ic! berlin america 866-634-8990 ic-berlin.de March 2007 • 63 http://ic-berlin.de

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