Vision Care Product News 2007 Panorama Portfolios

Moderne in black (Insert top left); Bain de Soleil in Henna (Insert bottom left); Bain de Soleil (top) in black; Moderne (bottom) in amber. Enhanced Luxury According to the company, the new eyewear collection was inspired by the Nicole Miller “Collection” line of clothing, which is the designer’s highest-end apparel line segment.The Collection eyewear line mirrors this by utilizing higher quality materials and hardware, and incorporating more elegant treatments and colorings not found in the original Nicole Miller New York eyewear line. The collection is luxurious in a subtle and tasteful way, without being overly decorated with large or overthe-top logo treatments.This makes them wearable for any occasion. Alluring treatments such as stone embellishments and handmade Japanese zyl make these frames a “must” for women who want a unique and sophisticated but fun look. quickly narrows to a delicate taper. Decorative stippling on the front of the temple and a translucent earpiece covering complete the look. My favorite is Bijoux, an elegant oval zyl with delicate metal touches and sparkling Swarovski crystals at the temple. It’s offered in a 53mm eyesize, and the mocha, caviar, and pearl colors are diverse enough to flatter any complexion. Luxe in caviar. Wide Selection The initial collection features seven optical and four sun styles including a range of shapes and progressivefriendly sizes. Metal, zyl, full-rimmed, rimless, and combination styles are represented in colors that are an extension of Nicole Miller’s runway fashions.These styles will appeal to women of all ages; frame shapes and sizes flatter a full range of face shapes, including wider and smaller faces. Ophthalmics On the ophthalmic side, the Luxe style is a stylishly squared semi-rimless frame with a beautiful swirling pattern on its metal. It’s available in a 51mm eyesize in caviar and truffle colors. Classique sports a translucent acetate front with darker-colored endpieces. Its temples are wide as it joins the front’s endpiece which Suns The sunwear styles are fabulous. In keeping with the current trend, the sunglasses are larger than the optical frames with eyesizes ranging up to 65mm! The lenses are CR-39® with tints to complement the frame colors. One standout is Bain de Soleil, a square zyl frame with intricate multicolor patterns and Swarovski crystals on the temples available in henna and black. Another fabulous style is Moderne, an oval zyl with trendy wide temples housing golden chainstyle core wires in the temples; it’s offered in fig, amber, and noir. Marketing Materials All the styles are accompanied by a rich bronze-colored leather case with a moss green liner and the Nicole Miller logo embossed with a metallic copper accent on the interior. In addition to the Nicole Miller New York point-of-purchase materials available to you, Collection also has counter cards with runway images, shopping bags with decorative leopard paper, and a brochure in the works. The Nicole Miller Collection is a great way for all women to integrate the luxury of runway fashion trends in their everyday style. s Barbie Boles is a licensed optician in Chattanooga,TN. WHERE TO FIND IT Signature Eyewear 800-765-3937 sigeye.com April 2007 • 45 http://sigeye.com

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