Vision Care Product News 2007 Panorama Portfolios

Style No.TM9107 Up Close The Thierry Mugler collection was designed for the most discriminating women who desire a timeless, yet sexy look.The line features 18 flattering ophthalmic and 11 sunglass styles crafted in metal, zyl, and combination formats to complement even the savviest wardrobe.Available to all eyecare professionals, these styles are progressive lens-friendly, making them ideal for women of any age and all types of vision prescriptions. Razzle Dazzle For a stunning runway look, try ophthalmic Style No. 9103.This fabulous, bold, and sexy frame is trendy with a modified oval shape. It's designed with a monel frame front and open sides that reveal the style's cord mounting design.Available in one eye size (54/17/135), its temples have a twotoned appearance created by removing the top layer of double-laminate plastic. Color selection includes black/red or burgundy/brown. Another star in the collection is Style No. 9101, which sports a modified rectangle shape and double-laminate zyl that has remarkable detailing. The endpiece features an open design with Swarovski crystals that connects each temple. Available in three color combinations (black/purple, black/ khaki, and black/orange), it comes in one eye size—53/15/135. European-Style Sunglasses The 11 sunwear frames use modern European designs geared toward fashionable women. My favorite is Style No. 10085.This eye-catching zyl is trendy and oversized in a 62/17/125 eye size.The bridge is positioned slightly lower to allow the frame to fit close and comfortably higher, resulting in a more youthful appearance for the wearer. This sunglass is offered in black or brown, and embellished with Swarovski crystals arranged in three straight lines that extend from the frame front, across the temples, and to the endpieces. It’s the perfect “image piece,” ideal for women who want to add a little fashion flair to their unique look. Style No.TM9101 Showcasing the Collection In order to fully show the brand to its best advantage, create a French boutique within the dispensary with the Thierry Mugler mega-brand. Make the collection sparkle by placing it in a visible area with direct track lighting.The lighting will highlight the glamorous Swarovski crystals and make the eyewear components twinkle. Cross-market the collection by placing Thierry Mugler posters, counter cards, and the well-known Angel perfume by Thierry Mugler in the display. Offer your female patients the entire package by bundling the perfume with their purchase, and they Style No.TM10085 will feel like a fashion runway star. Eastern States provides point-ofpurchase items, such as counter cards, an image display, and posters, to introduce patients to this collection. Each frame is also accompanied by a beautiful Thierry Mugler engraved hard case. "Parlez-vous français?" You'll feel like you’re fluent in French and all its glamour when you and your patients try Thierry Mugler's eyewear on for size. s Phernell C.Walker, II is Vice President of Retail Operations and Education for Budget Opticals of America, Inc. WHERE TO FIND IT Eastern States Eyewear 800-645-3710 eseyewear.com May 2007 • 39 http://eseyewear.com

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