Vision Care Product News 2007 Panorama Portfolios

Style No.V714 Style No.V115 Style No.V312 Style No.V718 Style No.V115 Spring 2007 Collection Varvatos’ philosophy of “reaching back to look forward” is evident in the vintage-inspired frames of the Spring 2007 collection.This addition to the current Varvatos collection includes seven new ophthalmic and eight sun styles. Eyewear designer Blake Kuwahara worked closely with Varvatos to select frame materials that “duplicate the richness in color, tone, and depth” of the textiles in Varvatos’ clothing collections. Just for Men The collection was designed for stylish, sophisticated men of all ages.The new models appeal to this market by including designs that have masculine sensibilities which are modern but have Old World touches.To achieve this fusion, the Varvatos collection incorporates clean, aerodynamic lines and fashion-forward shapes with vintage elements such as fine filigree details. Special hallmarks that relate to the John Varvatos brand were developed and incorporated onto the custom temple tips and inner plaque of these frames.These include “JV” for John Varvatos, a crown to symbolize royalty and heritage, a guitar to represent the influence of rock ‘n’ roll, and “EST 00” for the year his design house was established. ples are very striking because strips of contrasting colors are laminated together to give them a piping effect. The temples are further embellished with a distinctive metal hinge bearing the John Varvatos name and with the unique designs on the temple tips. bar with fine vintage filigree on the top bar.These features work together to give the frame a modern yet retro look—classic John Varvatos. The Ophthalmics New ophthalmic styles include two full rimmed metals, a semi-rimless metal, three acetates, and a metal/acetate combination. Style No.V312, for example, is a rectangular handmade acetate frame that is available in amber tortoise, black, and smoke/horn.The tem- Sun’s Out The new suns include a full-rimmed metal, a semi-rimless metal, and six acetates. In addition, three of these, Style Nos.V115,V310, and V311, are available as both ophthalmic and sunglass frames. My favorite is Style No.V718/SG, a slightly wrapped metal that has leather accents on the top bar of the bridge and the temples. It comes in brown, dark gunmetal, and silver with complementary brown, olive, or black leather. Another interesting model is Style No.V714/SG, which was inspired by such American icons as Steve McQueen and Peter Fonda.This aerodynamic acetate frame, available in gray/horn, camel, and malt/horn colors, sports 8.00D-base lenses, and a metal top Marketing Materials P-O-P materials include posters and counter cards featuring photographs of Slash and Scott Weiland (of the rock band Velvet Revolver) wearing Vavratos sunglasses. Also available are logo plaques, window decals, three sizes of frame displays, and a signature John Varvatos case. The marriage of modern and Old World for which John Varvatos is so well known now comes to eyewear and sunwear. s Barbie Boles is a licensed optician currently working in Chattanooga,TN. WHERE TO FIND IT Base Curve Eyewear 877-777-1677 basecurveeyewear.com July 2007 • 43 http://basecurveeyewear.com

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