Vision Care Product News 2007 Panorama Portfolios

Styl eN o. L R70 12 Demographics The collection is slated for those aged 18 to 40 who are seeking something that they can wear both in the office and in Margaritaville.The trendsetting designs are the perfect complement to urban chic wardrobes and lifestyles. There are no spring hinges or logos to clutter up the smart styling either. Created for ophthalmic use, these frames will look equally great as sunglasses. Uniqueness What sets these frames apart from the rest are their unique temple designs.The colors, patterns, and styling used are decidedly eclectic. For example, you’ll find temple treatments with 3-D stamped metals, bold zyl carvings, intricate lattice work, aggressive variegated stripes, organic mosaic patterns, jungle prints, sleek futuristic oval cutouts, and more. The Collection This 24-piece collection blends a mix of six full-rimmed metal fronts and 18 semi-rimless metal mountings.There are 14 women’s, six men’s and four unisex styles. Each one-size frame offers four bright, vivid color options, making this a comprehensive collection to present to those seeking to incorporate a fun-loving look into their everyday lives. Narrow, open-sided semi-rimless Style No. LR7002 has a slightly arched rectangular front.The top and bottom eyewires flow around the side without any vertical connection until after the hinges where five shrinking parenthesis-shaped bars adorn the converging wishbone temples.This makes the lenses undefined and nearly unnoticeable. The full-rimmed Style No. LR7010 maintains that open, airy look with floating wishbone temples connected with a color-coordinated translucent panel featuring a contrasting blooming flower. Style No. LR7511 is a larger version of this model with a panel resembling open-weave cane furniture joining the tapering temples. Style Nos. LR7012 and LR7509 are also full-rimmed models.The wide tapering temples incorporate delicate latticework that runs the length of the temples to the vinyl temple tips. Style No. LR7504 has a unisex, conventional semi-rimless chassis. Conformity ends with the delicate three-bar tapering temples with a series of contrasting colored stones floating on the center bar and joining the top and bottom bars. a frame front in a lighter shade of orange at the right end.Yes, it does resemble a street name sign. Point-of-purchase support for this line is equally impressive with 6-, 12-, and 24-piece countertop displays available. Counter cards and smart colorful catalogs round out the support materials. A folding two-piece plastic case is topped in orange with the logo on the black bottom half. Lincoln Road may be in Miami, but the flavor of its culture can be found it this new collection by Aspex. • Kurt Walling is the lead optician at Gale’s Vision Source in Solon, OH. Marketing The logo for the Lincoln Road collection is a long, solid red bar with the name superimposed with a distinctive yellow font followed by an outline of WHERE TO FIND IT Aspex Eyewear 800-277-3979 aspexeyewear.com August 2007 • 39 http://aspexeyewear.com

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