Vision Care Product News 2007 Panorama Portfolios

Style No. ND10123 Style No. ND10132 Style No. ND10125 Style No. ND10127 (on top); Style No. ND10130 (on bottom) Japan Transformed Charmant was inspired by the beauty of Japan when it came up with the design philosophy for the Nodoka collection.The company felt that there is a need in the market for a frame product that has its own matchless identity—a sense of individuality. Designed with the spirit and colors of Japan as its foundation, Nodoka fulfills its mission by offering patients an unsurpassed eyewear collection. The frames in the Nodoka collection are distinctive because the essence of beauty, the colors, and the spirit of Japan are unique. Nodoka does not just offer a new artistic look for eyewear, it also introduces a new refined, sophisticated style of eyewear. Details of the Collection The initial Nodoka collection consists of 11 women’s frames styles in an eclectic mix of materials including titanium, metal, and zyl. All the frames are various modifications of rectangles and squares and although they appear to be delicate, they are solidly designed and constructed while maintaining their comfortable light weight. Frame styles in the collection are reflections of the Japanese culture which can be found throughout the Style No. ND10133 traditional Kimono pattern is printed along the outside temple for authenticity. Style No. 10125 features the bold Torii design on the bridge. Finally, the natural beauty inspired by the Sagano area in Kyoto, known for its lush bamboo trees, is reflected on the temples of Style No. 10132. These beautifully crafted frames come in a variety of colors including black, red, violet, orange, gray, plum, blue, light brown, and pink; color availability varies by frame.The color palette is reminiscent of the colors inspired by the Kasane, which is the 12-layer kimono worn by noble families. design creating an association with the kimono’s obi (sash) and obi-jime (obi string). Tranquility, calmness, gentleness, serenity, and peacefulness are wonderful design elements. Giving your patients a little bit of paradise might be as simple as supplying them one of these Nodoka frames. Paul G. DiGiovanni is a licensed optician in NJ and MA. He is co-owner of DiGiovanni Optical in Philadelphia, PA. city of Kyoto, considered one of the most beautiful places in Japan. For example, incorporated into the temples are design motifs such as lacquered chopsticks (Nuribashi in Japanese), Shinto shrine gates (Torii), interlocking wood (Kigumi), and patterns of bamboo (Take). An example of the collection’s refined sophistication can be found in Style No. 10123.This quietly elegant design features a milled front and incorporates the Maiko’s small, thin “V neckline” into the side of the lens.The Eye-Catching P-O-Ps You’ll find the point-of-purchase materials for the Nodoka collection just as unique as the eyewear.They include bamboo-inspired logo blocks, a Torii gate display that can hold one frame, a Kakemono silk banner stand suitable for showcasing several frames, and a Nodoka counter card, all of which will help eyecare professionals create the feeling of being in Japan. Each frame in the Nodoka collection is beautifully packaged in a cylindrically shaped case with a tied rope WHERE TO FIND IT Charmant USA A Division of Charmant Inc. 800-272-2042 charmant.com September 2007 • 49 http://charmant.com

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