Vision Care Product News 2007 Panorama Portfolios

P-O-P displays are provided in a unique modular design that can be expanded. ’ DIES LA Getting Trendy The original Mount Eyewear collection followed Tuscany’s tradition of conservative, clean-lined, stainless steel eyewear. In its new 21-piece pure titanium line, this gives way to a trendier, more exciting array of mountings. Mount Eyewear Pure Titanium adds distinctively feminine and masculine shapes to the lens selections, and uniquely feminine and masculine colors to the mounting options. Pure Titanium Tuscany decided to go with pure titanium to increase comfort, durability, and quality, and to provide a more fashion-forward design.The mountings are “pure” titanium, which means the components have a titanium content of 90% or higher.They have pure titanium temples with spring hinges and rigid pure titanium bridges to provide stability for the lenses and flexibility for the wearer. Three and 148 The new line offers three distinct collections, including a six-piece ladies’ collection in six colors, a sixpiece men’s collection in six colors, and a nine-piece unisex collection in nine colors. Just like the original Mount Eyewear, you can mix and match the mounting colors and mounting shapes from within these collections.When you do, you wind up with a remarkable 148 possible style combinations. This kind of versatility means that you don’t need to take in several rimless collections from various manufacturers to get the variety of rimless looks and colors you want— you can get it all in this one collection from Tuscany. It saves money, too, because you don’t have big bucks tied up in extensive inventory with multiple rimless product lines. Each frame comes with a custom hard case, and every lens shape has a matching polarized clip-on with a dark gray lens. UNISEX DETAIL MEN’S DETAIL Lab Direct Ordering Tuscany simplifies the dispensing professional’s buying process by offering a lab direct ordering pro- LADIES’ DETAIL gram. Simply stock an assortment of display samples in your office and then direct order the mounting you want from your lab.You don’t have to carry the overhead—the lab stocks the product for you.Tuscany will work with your lab of choice to set up the direct order program.When placing the prescription order, simply include the mounting’s model number, color, and shape. Tuscany’s Mount Eyewear Pure Titanium point-of-purchase displays are provided in a unique modular design that can be expanded as more collections are added. If you are serious about improving rimless sales, satisfying patients, and lowering your inventory overhead, take a close look at the three new collections in the Mount Eyewear Pure Titanium line from Tuscany Eyewear. They promise 100% results. s John Seegers is a licensed optician practicing in an independent optometric office and an adjunct instructor in the Opticianry Program at J. Sargeant Reynolds Community College, in Richmond,VA. EN’S M WHERE TO FIND IT Tuscany Eyewear 800-293-9588 tuscanyeyewear.com February 2007 • 35 http://tuscanyeyewear.com

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