Vision Care Product News 2007 Panorama Portfolios

Not Your Parent’s Collection Soon is geared to those aged 18 to 35 who love novel and unique products. Make no mistake, Soon frames are meant to be seen.Their stripes, edgy angles, and bold retro shapes are what sets this line apart from others. Three full-rimmed and three semirimless configurations comprise the collection. Each model is a metal/zyl combination frame offered in one size and two bold color choices with spring hinges.To help create some drama, the frames use a matte finish on the monel and lustrous, deep, rich colors on the acetate components. Seiko added a cool yet understated logo on the front of the left temple to identify the brand. A Closer Look Two of the semi-rimless models are a women’s and men’s set (Style Nos. S5808 and S5807, respectively) and are the highlight of the collection. These stylish frames use flat metal fronts with coordinated horizontal Each of the Soon frames is a metal/zyl combination offered in one size and two bold choices with spring hinges. Full-rimmed unisex Style No. S5805 (top) has an angular rectangle front with a thin forward appearance coupled with two colors horizontally fading into each other. The tapering metal temples on women’s Style No. S5804 (middle) match the dominant color of the front. A flat metal front with a coordinated horizontal cutout in the bridge and at the edge of the front complement the stripes on the temple tips in men’s semi-rimless Style No. S5807 (bottom). cutouts in the bridge and at the edge of the fronts that complement the stripes on the temple tips. Elliptical lens shapes flow with the front design. The men’s model is more rectangular while the women’s features an almond shape.The zyl temples on the latter blend daring mixes of colors and stripes.The zyl temples on the men’s style feature solid colors that contrast with the fronts. Style No. S5810 is a full-rimmed rectangular zyl with a thin, forwardlooking profile transitioning into wide endpieces that smoothly taper through the temples.This is a provocative piece that can easily be worn by both women and men.Another full-rimmed unisex zyl is Style No. S5805. It has an angular rectangle front with a thin forward appearance coupled with two colors horizontally fading into each other. Women’s Style No. S5804 has an angular full zyl front and tapering metal temples that match the dominant color of the front. Men’s Style No. S5802 is the other semi-rimless model with a zyl front and the same tapering metal temples. Pricing Seiko made this collection’s price point very reasonable in order to give eyecare professionals the opportunity to carry a truly unique, fashion-forward design that won’t blow the frame budget out the window. It’s a clever pricing strategy that should be very appealing. Marketing Materials Seiko supports the Soon line with a six-piece P-O-P kit that includes a space-saving countertop frame display that esoterically resembles an “S” shape and has the Soon logo displayed on it.You’ll also find eye-catching counter cards to entice onlookers. Cases have a nice compact hard foldover construction with a bold yellow diagonal flap with the logo proudly presented on the black case body. Seiko’s move into the clubbing scene with the Soon collection is good news for those who enjoy something a little daring along with a good value. s Kurt Walling is the lead optician at Gale’s Vision Source in Solon, OH. WHERE TO FIND IT Seiko Optical Products of America, Inc. 800-284-9051 seikoeyewear.com February 2007 • 37 http://seikoeyewear.com

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