Focus Magazine - Summer 2011 - 25
By allowing time for the representatives to get comfortable and build off their knowledge-base, they were not intimidated by the technology.
n December 2010, e Wall Street Journal reported that iPads will be used as a sales tool by several thouthou sand pharmaceutical and medical device sales professionals within two years. Already, several large companies have iPad pilot groups testing the feasibility of this technoltechnol ogy. iPads can engage customers and demonstrate data in new ways. For a trainer, it o ers new challenges of how to prepare representatives to use a new sales tool and fully utilize powerful technology. Inspire Pharmaceuticals, a specialty pharmaceutical eye care company purchased by Merck in May 2011, deployed iPads to its sales force at the National Sales Meeting in February 2011. e iPad is used to deliver the Inspire Marketing iPad App, the representatives’ primary tool for detailing physicians. e application is an interactive tool that replaces traditional sales materials. Since Inspire was on the forefront of using this technoltechnol ogy, the training department had no template to follow for a successful iPad launch. e following best practices summarize what Inspire learned from its e orts.
Inspire’s marketing team involved the training department in the development of the iPad application. Training knew what the application would look like, the scienti c information it would present and how the interactive elements would t together. e department attended meetings with the developers of the application, the internal compliance department and other internal stakeholders to understand the development process. Training knew what content would be included, what content was being considered and what the general ow of information would be. ey previewed the interactive elements and gave feedback on how this may best be used in the eld interacting with customers. From this they could begin to formulate a training plan early in the process. As a result, they were well-prepared to create training that could maximize the utility of the tool and respond to any last minute changes.
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Focus Magazine - Summer 2011
Table of Contents for the Digital Edition of Focus Magazine - Summer 2011
From the President: Open to Possibilities
Table of Contents
Putting the Focus on Focus
Mobile Learning: Is it Time?
Learning Tech: I've Been Around
Connecting with Your Audience
Training at Sanofi: Moving the Live Classroom Online
The Successful Sales Force iPad Launch
Virtual Maturity Model Applied to Live Online Learning
A World of Difference: The Global Launch
Utilizing Social Media and Cloud-Based Collaboration
Implementing Business Acumen: The Pivotal Role of the District Manager
Adapt 'See One, Do One, Teach One' for Medical Device Sales Training
Infographic
Clip & Go Activity
Heard it on the Tweet
People News
Company News
Ad Index
Focus Contacts
5 Questions with…Elliott Masie
Focus Magazine - Summer 2011 - Cover1
Focus Magazine - Summer 2011 - Cover2
Focus Magazine - Summer 2011 - 3
Focus Magazine - Summer 2011 - 4
Focus Magazine - Summer 2011 - 5
Focus Magazine - Summer 2011 - 6
Focus Magazine - Summer 2011 - From the President: Open to Possibilities
Focus Magazine - Summer 2011 - 8
Focus Magazine - Summer 2011 - Table of Contents
Focus Magazine - Summer 2011 - 10
Focus Magazine - Summer 2011 - 11
Focus Magazine - Summer 2011 - 12
Focus Magazine - Summer 2011 - Putting the Focus on Focus
Focus Magazine - Summer 2011 - 14
Focus Magazine - Summer 2011 - Mobile Learning: Is it Time?
Focus Magazine - Summer 2011 - 16
Focus Magazine - Summer 2011 - Learning Tech: I've Been Around
Focus Magazine - Summer 2011 - 18
Focus Magazine - Summer 2011 - Connecting with Your Audience
Focus Magazine - Summer 2011 - 20
Focus Magazine - Summer 2011 - Training at Sanofi: Moving the Live Classroom Online
Focus Magazine - Summer 2011 - 22
Focus Magazine - Summer 2011 - 23
Focus Magazine - Summer 2011 - 24
Focus Magazine - Summer 2011 - The Successful Sales Force iPad Launch
Focus Magazine - Summer 2011 - 26
Focus Magazine - Summer 2011 - 27
Focus Magazine - Summer 2011 - 28
Focus Magazine - Summer 2011 - Virtual Maturity Model Applied to Live Online Learning
Focus Magazine - Summer 2011 - 30
Focus Magazine - Summer 2011 - 31
Focus Magazine - Summer 2011 - A World of Difference: The Global Launch
Focus Magazine - Summer 2011 - 33
Focus Magazine - Summer 2011 - Utilizing Social Media and Cloud-Based Collaboration
Focus Magazine - Summer 2011 - 35
Focus Magazine - Summer 2011 - Implementing Business Acumen: The Pivotal Role of the District Manager
Focus Magazine - Summer 2011 - 37
Focus Magazine - Summer 2011 - Adapt 'See One, Do One, Teach One' for Medical Device Sales Training
Focus Magazine - Summer 2011 - 39
Focus Magazine - Summer 2011 - Infographic
Focus Magazine - Summer 2011 - 41
Focus Magazine - Summer 2011 - 42
Focus Magazine - Summer 2011 - Clip & Go Activity
Focus Magazine - Summer 2011 - Heard it on the Tweet
Focus Magazine - Summer 2011 - 45
Focus Magazine - Summer 2011 - People News
Focus Magazine - Summer 2011 - Company News
Focus Magazine - Summer 2011 - Ad Index
Focus Magazine - Summer 2011 - Focus Contacts
Focus Magazine - Summer 2011 - 5 Questions with…Elliott Masie
Focus Magazine - Summer 2011 - Cover3
Focus Magazine - Summer 2011 - Cover4
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