Focus Magazine - Summer 2011 - 49

to Focus, please contact Editor Tim Sosbe via email at Focus or exhibit at the Annual Conference, please contact Advertising Director Gregg Haunroth at (608) 562-6569 or via email at Focus, contact Gregg Haunroth at (608) 562-6569 or via email at 4423 Pheasant Ridge Road Suite 100 Roanoke, VA 24014-5274 (540) 725-3859, (540) 989-7482 fax
Editorial material: Manuscripts and correspondence should be sent to the Editor, Tim Sosbe, (919) 653-4988, . The opinions expressed by authors contributing to this magazine do not necessarily re ect the opinions of SPBT or the companies with which the authors are a liated. The Society accepts no responsibility for the opinions expressed by contributors to the magazine. Advertisers: Contact Gregg Haunroth at (608) 562-6569. Deadline for advertisement orders: Ad Orders Due Ad Art Due Winter October 21 November 11 Spring January 27 February 18 Summer May 18 June 8 Fall August 29 September 5 Copyright ©2011 The Society of Pharmaceutical and Biotech Trainers. All rights reserved, worldwide.

EDITOR: TIM SOSBE PUBLISHER: GREGG HAUNROTH DESIGNER: GRACE BROOKS
FOCUS EDITORIAL BOARD KEVIN R. GLOVER, MS, M.ED. Vice President, Communications, Clinical Education & Training, B. Braun Medical, Inc. BRIAN IRWIN, Managing Partner, Informa Training Partners ANDY GUNNING, Vice President, ETSI RAYNA HERMAN, Principal and Practice Leader, Health Strategies Group BOB HOLLIDAY, Director, Product Training &, Curriculum Development, Prescription Medicines Training & Development, Boehringer-Ingelheim MARIE MICKEY, EDD, Principal, The Avery Group, LLC LAURA MONTOCCHIO, President and Founder, You Make the Call!, Inc. JOHN NASSER, Senior Director, Global Commercial Operations, Training and Development, Amgen STEVEN J. RAUSCHKOLB, The Cris eld Group DEBI LIMONES, Senior Practice Executive, Campbell Alliance SPBT TEAM KEVIN KRUSE Executive Director (540) 725-3859 GREGG HAUNROTH Advertising Director (608)562-6569, (608)562-6570 fax CHRISTINE GAUDET Director of Events (215) 357-1077 SCOTT SAUVE, RPH Director, Member Services (603) 292-5384 MIKI ST. CLAIR Manager, Business Services (540)725-3859 KRISTEN BRILL Director, Communications (203) 292-8221

SPBT OFFICERS AND DIRECTORS PRESIDENT: MIKE CAPALDI, Associate Vice President, Corporate Social Responsibility & Institutional Relations, Sano IMMEDIATE PAST PRESIDENT: JENNIFER ZINN, Vice President, Commercial Education, Roche Diagnostics VICE PRESIDENTS: TIM KERN, Vice President, Training, U.S. Commercial Operations, P zer, Inc. CAROL WELLS, Senior Director, CT&D Commercial Training & Development, Genentech TREASURER: JOHN SJOVALL, Senior Director, Sales Training & Development, Daiichi Sankyo SECRETARY: SUE CLARK TAYLOR, Director, Sales Training & Professional Development, Merck & Company, Inc. DIRECTORS AT LARGE DAWN BREHM, Retired JOHN CONSTANTINE, Executive Director, Merck Polytechnic Institute, Merck & Company, Inc. KEVIN R. GLOVER, MS, M.ED., Vice President, Communications, Clinical Education & Training, B. Braun Medical Inc. CHERIE HICKS, President and CEO, CMR Institute DENNIS MERLO, Vice President, Sales Operations and Training, Purdue Pharma MARK OSBORNE, Executive Director, Sales Training & Development, Novartis Oncology JIM TRUNICK, Senior Director, Corporate Training and Development, Allergan Focus Magazine is printed in the U.S.A. on Recycled Papers containing at least 10% Post-Consumer Fiber. Additionally, The Pulp Bleaching Process is Elemental Chlorine Free (ECF) and utilizes Ozone Bleaching and Oxygen Deligni cation Processes. The inks used in the Printing Process contain both Linseed and Soy Based Oils, Both of which are Biological Vegetable Oils extracted from Renewable Agricultural Sources.

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Focus Magazine - Summer 2011

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