Focus - Summer 2012 - 37
VIRTUALHOW
Training Metrics & Evaluation
Key Findings
Determining quantitative metrics and providing results of training curriculum to stakeholders is critical for training & development organizations. Interestingly, only one-third of respondents have a department dashboard scorecard that account for a complete picture of projects, learning impact, and business performance. When results are shared, it often occurs after a large national/ regional meeting and the results are distributed to sales leadership. The majority of respondents also distribute training performance results after initial training via a written report to the trainee, supervisor or second level supervisor. Several methods and tools are utilized to measure effectiveness of training. Level 1 (Surveys) and Level 2 (Assessments) were said to be used by the majority of respondents for measuring the effectiveness of training organizations. Level 4 (ROI) is still minimally conducted. Additionally, a majority of respondents (63%) have a testing portal, and those that do, most (78%) have it integrated into their LMS.
How are written knowledge assessments (Level 2) results presented during initial training? (Select all that apply)
Written Report to Trainee Written Report to Supervisor Verbal to Trainee Written Report to 2nd Lvl. Supervisor Verbal to Supervisor Verbal to 2nd Level Supervisor Not Shared
Who writes the written exams in your training department? (Check all that apply)
Trainer
70% 37% 11% 26% 7%
76% 72% 35% 33% 26% 7% 2%
Vendor Validated Testing Company Internal Instructional Designer Other
What types of test questions do you employ in written testing? (Select all that apply)
Multiple Choice True/False Fill in the Blank Matching Yes/No Drag and Drop Case Study Short Answer Confidence Based Other
How are Level 2 verbal assessment results presented during initial training? (Select all that apply)
Verbal to Trainee Written Report to Supervisor Written Report to Trainee Verbal to Supervisor Written Report to 2nd Lvl. Supervisor Verbal to 2nd Level Supervisor Not Shared
100% 85% 63% 61% 50% 44% 26% 24% 4% 2%
61% 56% 48% 31% 17% 7% 2%
How often are test questions reviewed to ensure validity?
Annually Every Test Session Other I can’t remember the last time
Yes
50% 19% 17% 15%
Do sales representatives have to recertify on aspects of product knowledge every year?
No 56% 44%
About this Virtual How: In April 2012, TGaS Advisors, a division of KnowledgePoint360, surveyed training & development leaders and received responses from 54 companies, comprised of pharmaceutical, biotechnology, medical device, and diagnostics organizations. For more information or questions, please contact Chris Goins at christopher.goins@tgas.com.
FOCUS | SUMMER 2012 | www.spbt.org
37
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Focus - Summer 2012
Table of Contents for the Digital Edition of Focus - Summer 2012
Focus - Summer 2012
From the President: How to Build Your Network
Table of Contents
Table of Contents
Guest Editor: The Evolution of Digital Training
Protecting Your Class from Naysayers
2012 SPBT Industry Landscape Study: Trends, Technology & Training
The Lost ROI from Poor Coaching Practices
Getting the Attention You Deserve
Training that Doesn't Break the Bank
Effective Product Launches on Short Timelines
Leadership Secrets from Pharma Legends
Don't Overlook NPs/PAs in Sales Training
The Case for Continuous Learning
Virtual How
Company News
People News
Ad Index
Focus Contacts
5 Questions with…Julie Clow
Focus - Summer 2012 - Focus - Summer 2012
Focus - Summer 2012 - Cover2
Focus - Summer 2012 - 3
Focus - Summer 2012 - 4
Focus - Summer 2012 - 5
Focus - Summer 2012 - 6
Focus - Summer 2012 - From the President: How to Build Your Network
Focus - Summer 2012 - 8
Focus - Summer 2012 - Table of Contents
Focus - Summer 2012 - 10
Focus - Summer 2012 - Table of Contents
Focus - Summer 2012 - 12
Focus - Summer 2012 - Guest Editor: The Evolution of Digital Training
Focus - Summer 2012 - 14
Focus - Summer 2012 - Protecting Your Class from Naysayers
Focus - Summer 2012 - 2012 SPBT Industry Landscape Study: Trends, Technology & Training
Focus - Summer 2012 - 17
Focus - Summer 2012 - 18
Focus - Summer 2012 - 19
Focus - Summer 2012 - 20
Focus - Summer 2012 - 21
Focus - Summer 2012 - 22
Focus - Summer 2012 - 23
Focus - Summer 2012 - The Lost ROI from Poor Coaching Practices
Focus - Summer 2012 - 25
Focus - Summer 2012 - Getting the Attention You Deserve
Focus - Summer 2012 - 27
Focus - Summer 2012 - 28
Focus - Summer 2012 - Training that Doesn't Break the Bank
Focus - Summer 2012 - 30
Focus - Summer 2012 - 31
Focus - Summer 2012 - Effective Product Launches on Short Timelines
Focus - Summer 2012 - 33
Focus - Summer 2012 - Leadership Secrets from Pharma Legends
Focus - Summer 2012 - Don't Overlook NPs/PAs in Sales Training
Focus - Summer 2012 - The Case for Continuous Learning
Focus - Summer 2012 - Virtual How
Focus - Summer 2012 - Company News
Focus - Summer 2012 - People News
Focus - Summer 2012 - Ad Index
Focus - Summer 2012 - Focus Contacts
Focus - Summer 2012 - 5 Questions with…Julie Clow
Focus - Summer 2012 - Cover3
Focus - Summer 2012 - Cover4
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