Summer 2012 Official Magazine of the Society of Pharmaceutical and Biotech Trainers SPBT.ORG 20 1 2 PBT's Study S sc a p e Land I I I I I I I I 43 Companies 180 Sales Forces 42,000 Reps 33.1 Average Days of Training Knowledge Transfer Technology in Training Current Challenges Measuring Effectiveness cien Life S ce I n d ntita | Qua st r y u u r ve tive S y | ative Qualit I n te r v iews Powe re d by SPBT's 20 1 2 ape S L a n d sc tu d y : h ts E n Highlig c l ose dhttp://www.SPBT.ORG