Focus Magazine - Winter 2012 - 49

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• To contribute letters or articles to Focus, please contact Editor Tim Sosbe via email at • To advertise in Focus or exhibit at the Annual Conference, please contact Advertising Director Gregg Haunroth at (608) 562-6569 or via email at • For reprints of articles in Focus, contact Gregg Haunroth at (608) 562-6569 or via email at • SPBT Business Office 4423 Pheasant Ridge Road Suite 100 Roanoke, VA 24014-5274 (540) 725-3859, (540) 989-7482 fax

OFFICIAL MAGAZINE OF THE SOCIETY OF PHARMACEUTICAL AND BIOTECH TRAINERS

EDITOR:TIM SOSBE

PUBLISHER: GREGG HAUNROTH

DESIGNER: KIMBERLY HALL

FOCUS EDITORIAL BOARD KEVIN R. GLOVER, M.S., M.ED. Vice President, Communications, Clinical Education & Training, B. Braun Medical MICHELLE FLEWELL, Senior Director, Strategy & Solutions, Informa Training Partners ANDY GUNNING, Vice President, ETSI RAYNA HERMAN, Principal and Practice Leader, Health Strategies Group BOB HOLLIDAY, Director, Product Training &, Curriculum Development, Prescription Medicines Training & Development, Boehringer Ingelheim MARIE MICKEY, E.D.D., Principal, The Avery Group LAURA MONTOCCHIO, President and Founder, You Make the Call! JOHN NASSER, Senior Director, Global Commercial Operations, Training and Development, Amgen STEVEN J. RAUSCHKOLB, The Crisﬁeld Group DEBI LIMONES, Senior Practice Executive, Campbell Alliance

SPBT TEAM KEVIN KRUSE Executive Director (540) 725-3859 GREGG HAUNROTH Director, Advertising (608)562-6569, (608)562-6570 fax CHRISTINE GAUDET Director, Events (215) 357-1077 SCOTT SAUVE, RPH Director, Member Services (603) 292-5384 MIKI ST. CLAIR Manager, Business Services (540)725-3859 KRISTEN BRILL Director, Communications (203) 292-8221

Editorial material: Manuscripts and correspondence should be sent to the Editor, Tim Sosbe, (919) 653-4988, . The opinions expressed by authors contributing to this magazine do not necessarily reﬂect the opinions of SPBT or the companies with which the authors are aﬃliated. The Society accepts no responsibility for the opinions expressed by contributors to the magazine. Advertisers: Contact Gregg Haunroth at (608) 562-6569. Deadline for advertisement orders: Editorial & Issue Ad Orders Art Due Spring 2012 Summer 2012 Fall 2012 Winter 2013 Feb. 27, 2012 May 28, 2012 Aug. 27, 2012 Nov. 26, 2012 March 5, 2012 June 4, 2012 Sept. 3, 2012 Dec. 3, 2012

SPBT OFFICERS AND DIRECTORS PRESIDENT: CAROL WELLS, Senior Director, CT&D Commercial Training & Development, Genentech IMMEDIATE PAST PRESIDENT: MIKE CAPALDI, Associate Vice President, Civic Action & Social Networking, Sanoﬁ VICE PRESIDENTS: TIM KERN, Vice President, Training, U.S. Commercial Operations, Pﬁzer JIM TRUNICK, Senior Director, Corporate Training and Development, Allergan TREASURER: JOHN SJOVALL, Senior Director, Sales Training & Development, Daiichi Sankyo SECRETARY: SUE CLARK TAYLOR, Director, Sales Training & Professional Development, Merck & Company Focus Magazine is printed in the U.S.A. on Recycled Papers containing at least 10% Post-Consumer Fiber. Additionally, The Pulp Bleaching Process is Elemental Chlorine Free (ECF) and utilizes Ozone Bleaching and Oxygen Deligniﬁcation Processes. The inks used in the Printing Process contain both Linseed and Soy Based Oils, Both of which are Biological Vegetable Oils extracted from Renewable Agricultural Sources.

DIRECTORS AT LARGE DAWN BREHM, Retired JOHN CONSTANTINE, Executive Director, Merck Polytechnic Institute, Merck & Company KEVIN R. GLOVER, M.S., M.ED., Vice President, Communications, Clinical Education & Training, B. Braun Medical DENNIS MERLO, Vice President, Sales Operations and Training, Purdue Pharma MARK OSBORNE, Executive Director, Sales Training & Development, Novartis Oncology JENNIFER ZINN, Vice President, Commercial Education, Roche Diagnostics

FOCUS | WINTER 2012 | www.spbt.org/resources/focus-magazine.aspx

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Focus Magazine - Winter 2012

Table of Contents for the Digital Edition of Focus Magazine - Winter 2012