Focus Magazine - Spring 2013 - 45

OFFICIAL MAGAZINE OF THE SOCIETY OF
PHARMACEUTICAL AND BIOTECH TRAINERS

How to contact
Focus
• To contribute letters or articles
to Focus, please contact Editor
Tim Sosbe via email at

• To advertise in Focus or exhibit
at the Annual Conference,
please contact Advertising
Director Gregg Haunroth at
(608) 562-6537 or via email at

• For reprints of articles in Focus,
contact Gregg Haunroth at
(608) 562-6537 or via email at

• SPBT Business Office
4423 Pheasant Ridge Road
Suite 100
Roanoke, VA 24014-5274
(540) 725-3859,
(540) 989-7482 fax

Editorial material: Manuscripts and
correspondence should be sent to the
editor, Tim Sosbe, (312) 493-9783,
.

EDITOR:TIM SOSBE

PUBLISHER: GREGG HAUNROTH

DESIGNER: KIMBERLY HALL

FOCUS EDITORIAL BOARD
KEVIN R. GLOVER, M.S., M.ED. Vice President, Communications, Clinical Education & Training, B. Braun Medical
MICHELLE FLEWELL, Senior Director, Strategy & Solutions, Informa Training Partners
ANDY GUNNING, Vice President, ETSI
RAYNA HERMAN, Principal and Practice Leader, Health Strategies Group
BOB HOLLIDAY, Director, Product Training &, Curriculum Development, Prescription Medicines Training & Development, Boehringer Ingelheim
MARIE MICKEY, E.D.D., Principal, The Avery Group
LAURA MONTOCCHIO, President and Founder, You Make the Call!
JOHN NASSER, Senior Director, Global Commercial Operations, Training and Development, Amgen
STEVEN J. RAUSCHKOLB, The Crisﬁeld Group
DEBI LIMONES, Director, Commercial Education, Roche Diagnostics
SPBT TEAM
KEVIN KRUSE
Executive Director
(540) 725-3859

TIM SOSBE
Editorial Director
(312) 493-9783

CHRISTINE GAUDET
Director, Events
(215) 357-1077

MIKI ST. CLAIR
Director , Business Services
(540) 725-3859

GREGG HAUNROTH
Director, Advertising
(608) 562-6537
(608) 562-6570 fax

SCOTT SAUVE, RPH
Director, Member Services
(603) 292-5384

KRISTEN BRILL
Director, Communications
(203) 292-8221

VANIA MATHAS
Executive Assistant
(267) 342-8909

The opinions expressed by authors
contributing to this magazine do not
necessarily reﬂect the opinions of
SPBT or the companies with which
the authors are aﬃliated. The Society
accepts no responsibility for the
opinions expressed by contributors to
the magazine.

SPBT OFFICERS AND DIRECTORS

Advertisers: Contact Gregg Haunroth
at (608) 562-6537.

DIRECTORS AT LARGE

PRESIDENT: CAROL WELLS, Senior Director, Commercial Training & Development, Genentech
IMMEDIATE PAST PRESIDENT: MIKE CAPALDI, Associate Vice President, Civic Action & Social Networking, Sanoﬁ
VICE PRESIDENTS: JIM TRUNICK, Senior Director, Corporate Training and Development, Allergan
KEVIN R. GLOVER, M.S., M.ED., Vice President, Communications, Clinical Education & Training, B. Braun Medical
TREASURER: JOHN SJOVALL, Senior Director, Sales Training & Development, Daiichi Sankyo
SECRETARY: MARK OSBORNE, Executive Director, Sales Training & Development, Novartis Oncology

GREG ADAMSON, Senior Director, Education, St. Jude Medical
MERRILL COLLIER, Global Training Specialist, Medtronic Cardiovascular

Deadline for advertisement orders:

JOHN CONSTANTINE, Executive Director, Merck Polytechnic Institute, Merck & Company

Issue

Ad Orders

Art Due

DAVID FORTANBARY, Executive Director, US Learning, Bristol-Myers Squibb

Summer 2013
Fall 2013
Winter 2014
Spring 2014

May 21, 2013
Aug. 19, 2013
Nov. 18, 2013
Feb. 18, 2014

May 28, 2013
Aug. 26, 2013
Nov. 25, 2013
Feb. 25, 2014

CHRIS GOINS, Executive Director, Head of Training & Development, Novartis
SUSAN IANNONE, Executive Director, Global Brand Curriculum, Merck
BILL MAGAGNA, Director, Education & Technology Solutions, Siemens Healthcare Diagnostics
DENNIS MERLO, Vice President, Sales Operations and Training, Purdue Pharma
MARY MYERS, Director, Training & Development, Eisai

FOCUS | SPRING 2013 | www.spbt.org

EVELYN NICHOLS, Executive Director, Informa Training Partners
RICHARD SAMPSON, Knowledge Capabilities, GlaxoSmithKline
GEORGE SCHMIDT, Commercial Eﬀectiveness, Campbell Alliance

Focus Magazine is printed
in the U.S.A. on Recycled
Papers containing at least
10% Post-Consumer Fiber.
Additionally, The Pulp Bleaching
Process is Elemental Chlorine Free
(ECF) and utilizes Ozone Bleaching
and Oxygen Deligniﬁcation
Processes.
The inks used in the Printing
Process contain both Linseed and
Soy Based Oils, Both of which are
Biological Vegetable Oils extracted
from Renewable Agricultural
Sources.

JENNIFER ZINN, Vice President, Commercial Education, Roche Diagnostics

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Focus Magazine - Spring 2013

Table of Contents for the Digital Edition of Focus Magazine - Spring 2013