Focus Magazine - Summer 2013 - 28

eLEARNING

iPad Training:
The NFL Playbook
I By Brendan Cournoyer

N

It’s not just
sports
franchises
that can benefit
from mobile training
via the iPad.

28

FL players are just starting to report to
training camp, teams are already looking
for ways to gain an advantage for the
upcoming season. Last year, many franchises
actually looked to mobile technology to give
their squads an edge, and 2013 could see even
more follow suit.
How, you ask? Before the 2012 season, teams
like the Broncos, Dolphins and eventual Super
Bowl champion Ravens issued iPad tablets to
serve as each team member’s personal playbook.
The devices were not only more convenient than
the oversized binders of old, but offered practical
benefits as well. For example, four-time MVP
Peyton Manning was reportedly a huge fan of
the iPad’s video capabilities, telling NBC Sports,
“It’s easier for the video guys to send it to all the
different players, and it’s a great way to study for
these guys. There’s no excuse not to have the
playbook and the game film to study.”
Of course, it’s not just sports franchises that
can benefit from mobile training via the iPad
these days. Organizations everywhere have
realized the value of using tablet devices to train
sales reps in the field, and this is certainly true
for pharmaceutical and biotech companies as
well.
Here are three simple reasons why more life
sciences organizations have begun to take a page
out of the NFL’s playbook to more effectively
train its mobile sales force.
#1. iPads reduce the need for in-person
training. A rookie in the NFL won’t last long
if he doesn’t understand the team’s system,
and a similar thing can be said of mobile sales
reps. In fact, a 2012 report by Bioinformatics
noted that among the problems most
suppliers have with life science reps,
inadequate product knowledge and lack of
understanding were some of the most
common. Obviously, quality training is

required to keep salespeople up to speed, but
with hectic schedules and so much time spent
on the road, scheduling live or in-person
sessions can be a costly challenge.
Tablets make it easier for reps in the field to
access high-quality, on-demand training on
the go, or even view live virtual presentations
with more flexibility.
#2. iPads are easy to travel with. Just like a
tablet is more practical for football players to
carry than a giant binder, iPads are more
convenient for salespeople than laptops.
Because of their compact and lightweight
design, mobile reps can literally have their
iPads with them at all times. This increases
their ability to access on-demand mobile
learning content right when they need it.
They can even review new product updates or
market research just before their next sales
meeting, ensuring that they are more
prepared for the discussion ahead.



Focus Magazine - Summer 2013

Table of Contents for the Digital Edition of Focus Magazine - Summer 2013

Focus Magazine - Summer 2013
From the President: Why Does Innovation Matter to Training?
Contents
Guest Editor: The Importance of Training Analytics
Front of the Room: Focus on Intention
Conference Recap
Merck's Global Learning Transformation
Building a World-Class Training Organization
Neuroscience and Learning: Lighting up the Brain
iPad Training: The NFL Playbook
3D Models for Marketing Medical Devices
Tactical or Strategic?
Is Your Elevator Pitch Ready?
Virtual How
Member News
World-Class Training Pull Through
Ad Index
Focus Contacts
5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Intro
Focus Magazine - Summer 2013 - Focus Magazine - Summer 2013
Focus Magazine - Summer 2013 - Cover2
Focus Magazine - Summer 2013 - 3
Focus Magazine - Summer 2013 - 4
Focus Magazine - Summer 2013 - From the President: Why Does Innovation Matter to Training?
Focus Magazine - Summer 2013 - 6
Focus Magazine - Summer 2013 - Contents
Focus Magazine - Summer 2013 - 8
Focus Magazine - Summer 2013 - 9
Focus Magazine - Summer 2013 - 10
Focus Magazine - Summer 2013 - Guest Editor: The Importance of Training Analytics
Focus Magazine - Summer 2013 - 12
Focus Magazine - Summer 2013 - Front of the Room: Focus on Intention
Focus Magazine - Summer 2013 - Conference Recap
Focus Magazine - Summer 2013 - 15
Focus Magazine - Summer 2013 - 16
Focus Magazine - Summer 2013 - Merck's Global Learning Transformation
Focus Magazine - Summer 2013 - 18
Focus Magazine - Summer 2013 - 19
Focus Magazine - Summer 2013 - Building a World-Class Training Organization
Focus Magazine - Summer 2013 - 21
Focus Magazine - Summer 2013 - 22
Focus Magazine - Summer 2013 - 23
Focus Magazine - Summer 2013 - Neuroscience and Learning: Lighting up the Brain
Focus Magazine - Summer 2013 - 25
Focus Magazine - Summer 2013 - 26
Focus Magazine - Summer 2013 - 27
Focus Magazine - Summer 2013 - iPad Training: The NFL Playbook
Focus Magazine - Summer 2013 - 29
Focus Magazine - Summer 2013 - 3D Models for Marketing Medical Devices
Focus Magazine - Summer 2013 - 31
Focus Magazine - Summer 2013 - Tactical or Strategic?
Focus Magazine - Summer 2013 - 33
Focus Magazine - Summer 2013 - 34
Focus Magazine - Summer 2013 - 35
Focus Magazine - Summer 2013 - Is Your Elevator Pitch Ready?
Focus Magazine - Summer 2013 - 37
Focus Magazine - Summer 2013 - Virtual How
Focus Magazine - Summer 2013 - 39
Focus Magazine - Summer 2013 - 40
Focus Magazine - Summer 2013 - Member News
Focus Magazine - Summer 2013 - World-Class Training Pull Through
Focus Magazine - Summer 2013 - 43
Focus Magazine - Summer 2013 - Ad Index
Focus Magazine - Summer 2013 - Focus Contacts
Focus Magazine - Summer 2013 - 5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Cover3
Focus Magazine - Summer 2013 - Cover4
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