Focus Magazine - Summer 2013 - 45

OFFICIAL MAGAZINE OF THE SOCIETY OF
PHARMACEUTICAL AND BIOTECH TRAINERS

How to contact
Focus
• To contribute letters or articles
to Focus, please contact Editor
Tim Sosbe via email at
tsosbe@spbt.org
• To advertise in Focus or exhibit
at the Annual Conference,
please contact Advertising
Director Gregg Haunroth at
(608) 562-6537 or via email at
ghaunroth@spbt.org
• For reprints of articles in Focus,
contact Gregg Haunroth at
(608) 562-6537 or via email at
ghaunroth@spbt.org
• SPBT Business Office
4423 Pheasant Ridge Road
Suite 100
Roanoke, VA 24014-5274
(540) 725-3859 (Office)
(540) 989-7482 (Fax)

Editorial material: Manuscripts and
correspondence should be sent to the
editor, Tim Sosbe, (312) 493-9783,
tsosbe@spbt.org.
The opinions expressed by authors
contributing to this magazine do not
necessarily reﬂect the opinions of
SPBT or the companies with which
the authors are aﬃliated. The Society
accepts no responsibility for the
opinions expressed by contributors to
the magazine.
Advertisers: Contact Gregg Haunroth
at (608) 562-6537.
Deadline for advertisement orders:
Issue

Ad Orders

Art Due

Fall 2013
Winter 2014
Spring 2014
Summer 2014

Aug. 19, 2013
Nov. 18, 2013
Feb. 18, 2014
May 21, 2014

Aug. 26, 2013
Nov. 25, 2013
Feb. 25, 2014
May 28, 2014

EDITOR:TIM SOSBE

PUBLISHER: GREGG HAUNROTH

DESIGNER: KIMBERLY HALL

FOCUS EDITORIAL BOARD
MERRILL COLLIER, Global Training Specialist, Medtronic CardioVascular
KIMBERLY FARRELL, CEO, Unlimited Performance Training
MICHELLE FLEWELL, Senior Director, Strategy & Solutions, Informa Training Partners
KEVIN R. GLOVER, M.S., M.ED. Vice President, Communications, Clinical Education & Training, B. Braun Medical
ANDY GUNNING, Vice President, ETSI
RAYNA HERMAN, Principal and Practice Leader, Health Strategies Group
BOB HOLLIDAY, Director, Product Training & Curriculum Development, Boehringer Ingelheim
DEBI LIMONES, Director, Commercial Education, Roche Diagnostics
MARIE MICKEY, E.D.D., Principal, The Avery Group
LAURA MONTOCCHIO, President and Founder, You Make the Call!
JOHN NASSER, Senior Director, Global Commercial Operations, Training and Development, Amgen
STEVEN J. RAUSCHKOLB, The Crisﬁeld Group
SPBT TEAM
KEVIN KRUSE
Executive Director
(540) 725-3859
kkruse@spbt.org
DAWN BREHM
Chief Operating Oﬃcer
(336) 449-1216
dbrehm@spbt.org

GREGG HAUNROTH
Director, Advertising
(608) 562-6537
(608) 562-6570 fax
ghaunroth@spbt.org
TIM SOSBE
Editorial Director
(312) 493-9783
tsosbe@spbt.org

SCOTT SAUVE, RPH
Director, Member Services
(603) 292-5384
ssauve@spbt.org

MIKI ST. CLAIR
Director, Business Services
(540) 725-3859
mstclair@spbt.org

CHRISTINE GAUDET
Director, Events
(215) 357-1077
cgaudet@spbt.org

VANIA MATHAS
Executive Assistant
(267) 342-8909
vmathas@spbt.org

SPBT OFFICERS AND DIRECTORS
PRESIDENT: CAROL WELLS, Senior Director, Commercial Training & Development, Genentech
IMMEDIATE PAST PRESIDENT: MIKE CAPALDI, Associate Vice President, Corporate Social Responsibility & Institutional Relations, Sanoﬁ
VICE PRESIDENTS: JIM TRUNICK, Senior Director, Corporate Training and Development, Allergan
KEVIN R. GLOVER, M.S., M.ED., Vice President, Corporate Communications, Clinical Education & Training, B. Braun Medical
TREASURER: JOHN SJOVALL, Executive Director, Sales Training & Development, Daiichi Sankyo
SECRETARY: MARK OSBORNE, Head of Training & Development, Novartis Oncology
DIRECTORS AT LARGE
GREG ADAMSON, Senior Director, Education, St. Jude Medical
MERRILL COLLIER, Global Training Specialist, Medtronic Cardiovascular
JOHN CONSTANTINE, Executive Director & Dean, Merck Polytechnic Institute, Merck
DAVID FORTANBARY, Executive Director, USP Sales & Access Learning, Bristol-Myers Squibb
CHRIS GOINS, Head of Training & Development, Novartis
SUSAN IANNONE, Executive Director, Brand Curriculum, Global Commercial Learning, Merck
BILL MAGAGNA, Director, Head of Global Product Education, Siemens Healthcare Diagnostics
DENNIS MERLO, Vice President, Sales Operations and Training, Purdue Pharma

Copyright ©2013
The Society of Pharmaceutical
and Biotech Trainers.
All rights reserved, worldwide.
www.spbt.org

FOCUS | SUMMER 2013 | www.spbt.org

MARY MYERS, Director, Training & Development, Eisai
EVELYN NICHOLS,Training Consultant, Informa Training Partners
RICHARD SAMPSON, Senior Director, Scientiﬁc Knowledge Capabilities, GlaxoSmithKline
GEORGE SCHMIDT, Managing Director, Campbell Alliance

Focus Magazine is printed
in the U.S.A. on Recycled
Papers containing at least
10% Post-Consumer Fiber.
Additionally, The Pulp Bleaching
Process is Elemental Chlorine Free
(ECF) and utilizes Ozone Bleaching
and Oxygen Deligniﬁcation
Processes.
The inks used in the Printing
Process contain both Linseed and
Soy Based Oils, Both of which are
Biological Vegetable Oils extracted
from Renewable Agricultural
Sources.

45
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Focus Magazine - Summer 2013

Table of Contents for the Digital Edition of Focus Magazine - Summer 2013
